Brand Marketing Director — Bridgeport, PA

Director, HEMGENIX Marketing leads U.S. brand strategy for an innovative gene therapy for rare disease.

Key Responsibilities

• Own long-term brand planning, positioning, and integrated marketing campaigns across HCP, patient, and digital channels.

• Partner cross-functionally with medical, access, and sales to drive adoption and achieve strong launch and in-line performance.

• Translate market and patient insights into actionable brand strategy and messaging.

• Oversee external agencies and manage budgets to ensure effective execution.

• Build and lead a high-performing team within a patient-focused, science-driven, and collaborative culture.

• Ensure full compliance with applicable pharma regulations in all marketing activities.

Qualifications & Skills

• Strong leadership and ability to drive cross-functional collaboration.

• Expertise in pharma/biotech brand strategy, integrated campaign development, and performance management.

• Deep understanding of HCP and patient marketing, digital channels, and market insights.

• Proven experience managing budgets and agency partners.

• Solid grasp of regulatory and compliance requirements for promotional activities.