Brand Manager (Mid/Snr) — Los Angeles, CA

Mid-Senior Brand Manager

Location: Santa Monica, LA

Work Arrangement: Hybrid (3 days a week onsite)

Employment Type: Full-time

Reports to: VP of GTM

Experience: 4-8+ years

Position Overview

Lead global brand strategy and marketing for an upcoming AAA PC and console title, covering brand positioning, audience strategy, creative direction, and integrated campaign execution. Working closely with a global publishing team across, you will build a compelling new AAA franchise for global audiences and turn bold ideas into effective, hands-on marketing execution.

Key Responsibilities

Brand Strategy & GTM

• Lead global brand positioning, target audience strategy, key messaging, and GTM planning for the title, in alignment with the game's creative vision and publishing objectives.

• Develop and execute integrated marketing campaigns across major marketing beats, from initial announcement through launch.

• Translate market research, consumer insights, and competitive analysis into actionable brand and GTM recommendations.

• Define brand and campaign KPIs, evaluate performance, and drive continuous improvement throughout the marketing lifecycle.

Creative & Marketing Execution

• Lead brand and creative planning for trailers, key art, digital content, and major campaign materials.

• Provide clear creative feedback and maintain brand consistency across global markets and channels.

• Partner with PR, Social, Community, Creator, and Performance Marketing teams to deliver integrated campaigns.

• Drive hands-on planning, problem-solving, and execution to help build long-term in-house publishing and marketing capabilities.

Developer, Platform & Global Collaboration

• Build and manage strategic relationships with PlayStation, Xbox, Steam, and Epic Games Store teams on marketing opportunities, platform partnerships, and co-marketing initiatives.

• Partner with the GTM Program Manager to keep brand and marketing plans aligned with project milestones, budgets, and execution timelines.

Required Qualifications

• Several years of experience in brand marketing within the video game industry, including experience supporting or leading AAA PC/console title launches.

• Proven experience developing brand positioning, audience strategies, and integrated GTM campaigns.

• Strong understanding of the North America and global PC/console gaming markets.

• Experience working directly with game developers, creative agencies, and cross-functional marketing teams.

• Experience translating consumer research and market insights into clear marketing strategies and recommendations.

• Strong creative judgment, with experience reviewing trailers, key art, and other major marketing assets.

• Demonstrated ownership and ability to work independently and remain highly hands-on in a fast-paced, evolving organization.

• Excellent business English communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Experience launching a new AAA IP or building a new gaming franchise, particularly in narrative-driven, open-world, or action-adventure genres.

• Experience collaborating with PlayStation, Xbox, Steam, or Epic Games Store on marketing partnerships.

• Experience working with global publishing organizations or Asian game publishers, and developing marketing strategies across North America, Europe, and Asia.

• Familiarity with emerging marketing trends, AI tools, and data-driven workflows.

Compensation & Benefits

• Base salary range: $166,000 - $215,000 annually

• Incentive compensation

• Competitive benefits (401(k) with company match, medical/dental/vision, life insurance, long-term disability)

• Hybrid Work (remote + on-site)

Additional Information

• This position may be filled at the Brand Manager or Senior Brand Manager level, depending on the selected candidate's experience, scope of impact, and qualifications.