Social Media Specialist — Ardmore, OK

SALARY RANGE: $70,467-$88,086

At Jt7zx, we believe the health of soil, plants, animals, and humans is one and indivisible. We believe in rebuilding healthy soils and helping producers maintain a strong bottom line. Through these two actions, we can transform degraded grazing lands across the United States, benefiting the environment and society as a whole.

Our focus is to help farmers and ranchers apply regenerative ranching principles to the nation’s 654 million acres of grazing lands. This monumental undertaking requires thousands of producers across the U.S. to overcome significant barriers and change their current practices to work with nature, not against it.

So, do you want to join us? We are looking for a Social Media Specialist.

As a social media specialist, you will be responsible for developing and managing the social media strategy in alignment with organizational goals, standards and policies. You will be responsible for growing the organization’s social media presence across multiple platforms to enhance brand awareness and drive engagement.

The ideal candidate will have:

• Hands-on experience managing social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and other emerging channels.

• Strong written communication and storytelling skills, with the ability to adapt messaging for different audiences, platforms, and content formats.

• Experience developing and executing social media content calendars and campaigns that support brand awareness, audience engagement, and organizational goals.

• An understanding of social media trends, platform best practices, algorithms, and evolving audience behaviors.

• A collaborative approach and the ability to work with marketing, communications, subject matter experts, and other internal partners to identify and develop compelling content.

• Sound judgment and attention to detail when representing an organization and engaging with audiences in a public-facing environment.

• A proactive approach to identifying new content opportunities, emerging trends, and creative ways to grow and engage social media audiences.

You will be responsible for:

• Leading social media strategy

• Developing and executing a comprehensive, multi-platform social media strategy designed to grow the organization’s digital footprint and maximize organic reach.

• Defining platform-specific objectives that directly support high-level business goals and brand awareness initiatives.

• Staying ahead of industry trends, platform algorithm changes, and emerging digital tools to keep the brand at the forefront of digital innovation.

• Establishing parameters for channel expansion to assess the business or establishing a presence on new or emerging social platforms.

• Driving content creation and curation

• Developing, managing, and maintaining a comprehensive content calendar aligned with organizational goals, campaign timelines, and audience engagement strategies.

• Creating and scheduling engaging and compelling platform-specific copy tailored to the unique demographics and algorithmic preferences of each social channel, enhancing brand visibility and community interaction.

• Collaborating with internal teams to ensure messaging consistency and timely promotion of events, initiatives, and announcements.

• Curating user-generated content and relevant industry news to position the organization as a trusted, forward-thinking resource.

• Managing social media community

• Driving daily audience engagement by actively monitoring, responding to, and moderating user comments, direct messages, and brand mentions.

• Monitoring social media channels for trends, audience feedback, and engagement opportunities, and adjusting content strategies accordingly.

• Nurturing digital brand advocates and engaging with key industry influencers to cultivate an active, positive online community.

• Resolving routine customer service inquiries and feedback on public channels using approved corporate messaging guidelines and a diplomatic tone, escalating when needed.

• Executing social listening and risk mitigation

• Monitoring brand mentions, industry trends, and competitor activity daily using social media management software.

• Identifying and flagging emerging reputational risks, viral negative sentiment, or widespread customer grievances, escalating them immediately to the manager.

• Tracking real-time public sentiment during high-stakes corporate announcements, trade shows, or public events to provide immediate feedback to leadership.

• Implementing approved crisis communication responses on public channels according to established organizational protocols and guidelines.

• Analyzing metrics and reporting

• Tracking and evaluating key performance indicators (KPIs), including organic reach, engagement rates, click-through rates, and audience growth trends.

• Translating social data into actionable insights to continuously optimize content performance and platform strategy.

• Compiling and delivering regular analytics reports to the manager to demonstrate social media ROI and campaign effectiveness.

• Auditing platform performance regularly to identify underperforming content types and recommend strategic adjustments.

• Fostering collaboration and internal partnerships

• Partnering cross-functionally to gather insights, uncover stories, and gather data for authentic content development.

• Providing support and training across the organization regarding social media best practices, content development, and emerging trends to leverage the reach of real-time information.

• Partnering with public relations to seamlessly amplify press releases, earned media wins, and executive through leadership campaigns. Coordinating with manager during major trade shows, industry conferences, and events to execute live, multi-channel event coverage.

• Working with external partners to coordinate co-branded campaigns and ensure cross-promotional alignment.

• Ensuring asset stewardship and resource management

• Stewarding uxXwsr6Zh equipment (e.g., cameras, lighting, mobile gear, and production assets) diligently to preserve its useful life and maintain creative capabilities.

We will:

• Teach you. We will support you with professional development opportunities that will hone your skills and grow you professionally.

• Support you. We’re committed to building solutions for each other in addition to our stakeholders. Our team members make time to help, provide solutions, and remove roadblocks with regular collaboration across groups, regardless of where our office is. We are empowered and equipped with the tools that allow us to connect, to be intentional and to grow together.

• Include you. We come from different parts of the globe and from different walks of life, but we share the vision of our founder, Lloyd Jt7zx, to improve the land for the benefit of all society. Our culture is inclusive, supportive, and diverse. We want to be a part of your story and you to help write part of ours. Your perspective and experience is invaluable. Come grow with us!

• Provide you. We offer competitive salary and benefits, including multiple options for health and retirement plans, employee wellness program, employee recognition program, and onsite wellness center. In addition, we have a collaborative work environment and organizational support for community involvement and volunteering.