Senior Marketing Analyst — Greater Chicago Area

Our health & wellness client has a newly created role for a Sr Marketing Analyst.

3 days onsite in the Bolingbrook area and 2 at home

***CPG Required***

Duties:

• Financial model experience, with the ability to build and analyze business models

• A confident, concise communicator who presents tight, well-reasoned recommendations for executive audiences

• Own regular competitive, trend & market intelligence and reporting, tracking and forecasting market trends, economic shifts, and industry benchmarks to identify new business opportunities

• Deliver weekly and monthly market intelligence & analysis reporting using a variety of resources, covering both the Company's and brand partners' businesses

• Bring an analytical mindset to specific functional areas to strengthen our understanding of the competitive landscape through competitive and market insights, serving as the go-to expert for ad-hoc analysis requests across business functions

• Assess brand health and inform innovation pipeline and category strategy with actionable recommendations

• Extract and synthesize data from multiple internal systems and external databases, integrating complex analyses and knowledge from various sources into a cohesive analysis and actionable recommendations for marketing, sales, innovation, and leadership teams

• Design and maintain live dashboards in Tableau and other tools to keep tracking metrics transparent for leadership team

• Collaborate with IT on data management and automating reporting processes to improve efficiency

• Create repeatable tools and models for cross-functional teams to use across business areas

Skills:

• Strong research, data, and analytical skills, with experience using market-intelligence tools/data sources

• Ability to synthesize large, ambiguous datasets into clear, decision-ready recommendations

• Working knowledge of business analytics and KPI benchmarking

Experience:

• BA/BS Preferred

• 3–5 years of analyst or related experience in market research, competitive intelligence, business analysis, or a related field for a CPG industry is Required

• Tableau, Salesforce, Excel, PowerPoint, BI/dashboard tools

Salary Range: 125-140K