CRM Manager — Latin America

Mx2DDETnHEN is partnering with an ambitious iGaming operator to hire an CRM Manager focused on Latin America.

Responsibilities:

• Develop and execute CRM strategies to drive player acquisition, retention, reactivation and long-term player value across LATAM markets

• Plan and manage targeted CRM campaigns across email, SMS, push notifications and other player communication channels

• Segment player databases and personalise campaigns based on player behaviour, preferences, activity and value

• Build and optimise player journeys, including onboarding, first deposit conversion, retention, reactivation and VIP campaigns

• Manage bonuses, promotions and incentives to maximise engagement while maintaining profitability

• Analyse campaign performance, player behaviour, retention and churn to identify opportunities for improvement

• Work closely with the sportsbook, casino, marketing and product teams to align CRM activity with business objectives

• Ensure CRM campaigns are tailored to local market preferences and cultural differences across LATAM

Requirements:

• Proven CRM management experience within the iGaming industry, ideally across sportsbook and online casino

• Experience managing CRM campaigns across LATAM markets

• Strong understanding of player segmentation, lifecycle management, retention and reactivation strategies

• Hands-on experience with CRM platform Fast Track

• Strong analytical skills with the ability to interpret campaign data and optimise performance

• Experience managing bonus strategies, promotional campaigns and player engagement initiatives

• Understanding of key CRM KPIs, including retention, churn, player lifetime value, conversion and campaign ROI

• Spanish fluency highly preferred

• Ability to work in a fast-paced, start-up environment and help build CRM processes and strategies from the ground up