Digital Marketing Manager — Atlanta Metropolitan Area

We are looking for a Digital Marketing Manager to oversee digital acquisition and search strategies for a business with multiple locations. This position will be responsible for improving paid and organic marketing performance, analyzing results, managing digital budgets, and providing recommendations based on marketing and conversion data.

The right candidate will have strong hands-on experience with paid search and SEO, along with the ability to turn complex performance data into practical recommendations for business stakeholders. Experience supporting a multi-location organization is highly preferred.

Responsibilities

• Oversee paid search and paid social programs across multiple locations and campaigns.

• Monitor campaign performance and make recommendations to improve lead generation, conversion rates, and marketing efficiency.

• Manage Google Ads strategy in partnership with internal teams and external resources.

• Develop and execute SEO initiatives spanning technical SEO, on-page optimization, local search, and content.

• Identify opportunities to improve visibility across traditional search engines and emerging AI-driven search experiences.

• Use GA4 and other analytics platforms to evaluate website traffic, campaign performance, conversion activity, and customer behavior.

• Create dashboards and recurring reports that clearly communicate marketing performance and ROI.

• Present campaign results, trends, and recommendations to marketing and non-marketing stakeholders.

• Manage digital marketing budgets and allocate spending based on performance and business priorities.

• Work closely with creative and content teams to ensure campaigns, landing pages, messaging, and digital experiences are aligned.

• Maintain accurate campaign tracking through UTMs, tagging, attribution practices, and measurement standards.

• Monitor changes within paid search, SEO, analytics, and digital advertising platforms and incorporate relevant updates into marketing strategy.

• Coordinate with outside agencies, technology partners, and other marketing vendors as needed.

• Support and provide guidance to other members of the digital marketing team.

Requirements

• 4+ years of professional experience in digital marketing with significant hands-on paid media experience.

• Demonstrated experience managing Google Ads campaigns and optimizing toward measurable performance goals.

• Strong understanding of SEO, including technical, on-page, and local search optimization.

• Experience managing digital campaigns across multiple locations, business units, brands, or accounts.

• Proficiency with Google Ads and Google Analytics 4 (GA4).

• Experience with Google Tag Manager, Google Business Profile, and data visualization/reporting platforms such as Looker Studio.

• Knowledge of digital attribution, conversion tracking, campaign tagging, and UTM structures.

• Strong analytical skills with the ability to identify trends and turn marketing data into actionable recommendations.

• Experience creating reports and presenting performance results to stakeholders who may not have a digital marketing background.

• Strong written and verbal communication skills.

• Ability to manage multiple campaigns, deadlines, budgets, and priorities simultaneously.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience.

• Experience supporting multifamily, real estate, franchise, retail, or another multi-location business is strongly preferred.

• Google Ads certification is a plus.