Growth Lead, AI Product — Sunnyvale, CA

About the Role

We’re looking for a hands-on Product-Led Growth Lead to build and improve the user journey for our AI products—from signup and first value to sustained usage, paid conversion, and expansion.

You’ll turn user behavior data and customer insights into growth priorities, experiments, and measurable product improvements. You’ll work closely with Product and Engineering to improve the product experience, and partner with our existing U.S. Marketing team on acquisition, messaging, launches, and lifecycle programs.

Direct experience owning product-led growth initiatives is required. You should be able to show how you identified a problem in user behavior, implemented a change, and measured its impact.

What You’ll Own

• PLG strategy and execution: Define priority user segments, activation milestones, and growth opportunities with the CEO. Build and execute a focused growth roadmap.

• User behavior measurement: Partner with Product and Engineering to define event tracking, validate data quality, and build dashboards covering onboarding, feature adoption, engagement, retention, and conversion.

• Activation and product adoption: Identify where users struggle or drop off. Improve onboarding, product education, templates, and in-product experiences to shorten time to value and increase meaningful usage.

• Retention and monetization: Analyze cohorts and usage patterns to identify opportunities to improve repeat usage, free-to-paid conversion, renewal, and expansion.

• Growth experimentation: Develop hypotheses, prioritize experiments, and run A/B tests or other appropriate evaluations. Measure outcomes against clear baselines and guardrails, and scale improvements supported by evidence.

• Cross-functional delivery: Work with Product, Engineering, and Design to ship improvements; coordinate with the U.S. Marketing team on acquisition quality and lifecycle engagement, and with Sales and Customer Success on product-qualified opportunities and customer feedback.

• Performance reporting: Communicate results, lessons learned, and recommended priorities directly to the CEO.

Required Experience

• Direct, hands-on experience owning PLG initiatives for a SaaS or software product with a self-service signup, trial, or freemium experience.

• Demonstrated success improving user activation, feature adoption, engagement, retention, or paid conversion through changes to the product or user journey.

• Experience defining and monitoring product usage metrics, building dashboards, and conducting funnel, cohort, and retention analyses.

• Ability to independently investigate user behavior using product analytics tools such as Amplitude, Mixpanel, Heap, or equivalent platforms; proficiency in SQL is a plus.

• Experience taking growth experiments from hypothesis through implementation and evaluation, in close collaboration with Product and Engineering.

• Strong prioritization and communication skills, with the ability to translate data into clear decisions and work directly with executive leadership.

• Comfort operating in an early-stage environment and personally driving both analysis and execution.

Preferred Experience

• Experience with AI products, developer tools, data platforms, or B2B SaaS.

• Experience building a PLG motion from an early product or improving an existing self-service business.

• Experience with lifecycle messaging, pricing and packaging, upgrade journeys, or product-qualified lead frameworks.

What to Highlight in Your Application

Your resume should clearly describe the PLG initiatives you personally owned, the user journey or product experience you improved, and the measurable results. Where possible, include the starting baseline, the change made, the outcome, and the measurement period.

Acquisition campaigns or lead-generation experience alone do not meet the requirements for this role.

Compensation & Benefits

The annual base salary range for this San Francisco Bay Area–based role is $160,000–$200,000 USD. Individual offers will be based on relevant experience, demonstrated product-led growth results, job-related skills, and internal pay equity.

We offer:

• Health coverage: Company-paid medical, dental, and vision insurance.

• Retirement savings: A retirement savings plan with a company match of up to 4% of eligible compensation.

• Paid time off: 15 days (120 hours) accrued annually.