Brand Manager, Think & Derma E — New York City Metropolitan Area

POSITION TITLE: Brand Manager, Think & Derma E

REPORTS TO: Director of Marketing, Consumer Products

THE POSITION:

The Brand Manager will support the development, execution, and management of the brand marketing strategy for Think and Derma E. In partnership with the Director of Marketing, this role is responsible for strategic brand planning and delivering marketing programs that drive brand awareness, revenue growth, and sell-through.

This role will help shape launch plans, implement marketing and sales initiatives, and manage the product portfolio across Amazon, ecommerce, and retail. The ideal candidate is a curious, data driven marketer who loves building brands and is ready to become our suncare category expert.

BRAND OWNERSHIP & STRATEGY

· Champion and own the Think brand, working cross functionally to develop plans, communications, and innovation opportunities that support brand positioning

· Become the suncare category expert, ensuring messaging is consistent across all customer touchpoints and monitoring category trends and promotions

· Partner with Product Development to develop product messaging and concepts for new launches

· Support sun season planning so programs are in market ahead of peak demand

· Drive derm partnerships for both brands, including leveraging SSAek’U network of derms to create & execute 360 strategy

LAUNCH & PROGRAM EXECUTION

· Collaborate cross functionally to develop and drive 360 marketing programs on-time and in-full, for new launches and core hero products

· Project manage launches and marketing programs from brief to in market, building timelines, tracking milestones, and keeping cross functional teams on track

· Contribute to the content creation process with thoughtful briefs, clear feedback, and strategic direction to create best in class assets

· Partner with the Digital, Amazon, and COM teams to update content and messaging in line with campaign strategy

· Support the media process, influencing strategic content direction and recommendations

RETAIL & SALES PARTNERSHIP

· Build a strong alliance with Sales leadership to ensure key account plans align with brand strategy

· Own sell through performance reporting by retailer and channel, identifying gaps and opportunities and building programs that drive velocity

· Support retailer strategies and presentations, presenting to retail partners as needed

PARTNERSHIPS & PR

· Lead brand partnership strategy for Think, identifying goals and key partners and managing each partnership from start to finish

· Support PR and earned media efforts, partnering with the agency on press materials, product seeding, and media opportunities

INSIGHTS, REPORTING & BUDGET

· Serve as the brand's consumer insights expert, using data and market research to uncover trends and guide marketing decisions

· Create weekly performance reports analyzing sell in, sell through, ROI, and overall market performance

· Track budgets by comparing actual results with plans and forecasts

· Partner with R&D and Regulatory to ensure claims and communications meet OTC sunscreen requirements

DESIRED EXPERIENCE & QUALIFICATIONS

· University degree, preferably in Marketing, Management, or Communications

· 5+ years of experience in marketing or a related field

· Sun care, baby, or personal care experience preferred, beauty experience a plus

· Amazon and ecommerce experience a plus

· Strong analytical skills with a proven ability to interpret data and assess implications

· Excellent verbal and written communication skills, able to communicate confidently yet diplomatically

· Strong project management skills, proactive and able to manage multiple projects at one time

· Strong interpersonal skills and the ability to work collaboratively across all departments

· Self starter, comfortable in an evolving, fast paced environment

COMPANY OVERVIEW:

7MDFw EX7y tKBw6g is a leading skin care company dedicated to developing and delivering highly effective and innovative skin care solutions. Our portfolio of brands focuses on enhancing consumers' skin health and wellness through dermatologist-supported science, clean formulations, and efficacious ingredient combinations. As innovators, leaders, and visionaries in the skin care industry, we have a strong foundation in advancing science, medicine, and technology, resulting in breakthrough products that promote skin health.

THINKSUN:

Thinksun is a mineral-based sun care brand known for its clean, reef-safe formulas and strong credibility. Trusted by moms for babies and beyond, the brand has been the #1 baby sunscreen on Amazon for six consecutive years, delivering high-performing SPF solutions for health-conscious, ingredient-aware families. Available in Mass, Natural and Specialty stores.

DERMA E:

Derma E is a clinically driven, dermatologist-recommended skincare brand rooted in clean, results-focused formulations that deliver visible results at accessible price points. The brand combines proven actives with conscious ingredients, making high-performance skincare approachable across Mass, Beauty, and Natural channels.