Social Media and Audience Growth Producer, Remote (Podcast / Content Creation) — Brattleboro, VT

Brattleboro, VT (Hybrid/Remote, with regular in-person presence required) | Full-Time, 1-Year Term | $60,000-$65,000/year + $12,000 healthcare stipend

About the Role

A nonprofit woodworking school and community workshop in Brattleboro, Vermont, is hiring a Social Media and Audience Growth Producer for a new nationally distributed podcast launching in 2027. The podcast, hosted by a celebrated writer, radio personality, and lifelong carpenter and woodworker, explores why people are putting down their phones and picking up tools and skills to make something real. It is distributed by PRX and aims to spur a national conversation about the return of industrial arts training.

This role is for someone who lives and breathes social media: who knows instinctively which 40 seconds of a conversation will travel, how a clip should look and sound differently on each platform, and how to prove it worked with the numbers. The position is fully funded for one year with the possibility of renewal. A regular in-person presence in Vermont of at least several days per month is required; preference will be given to candidates who can be onsite one to two days per week.

What the Role Covers

• Identifying the most compelling, funny, and moving moments in each episode and turning them into platform-native short-form video clips, audiograms, quote cards, carousels, and motion graphics

• Creating original derivative content inspired by the show, including behind-the-scenes footage, host and guest moments, workshop and Vermont-based visual storytelling, and trend-responsive formats

• Shooting and editing video and audio for social, including on-site recordings and events

• Developing and owning the social media strategy and content calendar across Instagram, YouTube (including Shorts), Facebook, TikTok, Threads, Bluesky, and LinkedIn

• Growing and engaging the show’s online community: responding to comments and messages, cultivating listener participation, and surfacing audience feedback to the production team

• Tracking and analyzing performance across social platforms, podcast hosting and listening-platform dashboards, and the show’s web pages

• Running and evaluating experiments (formats, posting times, hooks, thumbnails, calls to action) and using findings to refine strategy

• Managing tracking links, UTM parameters, and landing pages to measure how social activity converts to listens

• Planning and managing modest paid social campaigns and cross-promotion opportunities with other shows and partners

Qualifications

• 2-4 years of experience creating and managing social media content for a podcast, media brand, creator, cultural organization, or comparable audience-focused enterprise

• A portfolio or reel demonstrating short-form video, image, and audio content created, along with evidence of results

• Hands-on proficiency with video and audio editing tools (e.g., Adobe Premiere Pro, CapCut, Descript, Adobe Audition) and design tools (e.g., Canva, Adobe Photoshop, After Effects)

• Working knowledge of social media analytics, Google Analytics, UTM tracking, and conversion measurement

• Deep fluency in social media culture, with a strong sense of humor, timing, and what makes people stop scrolling

• Experience promoting a podcast, especially a well-known or nationally distributed show, is highly valued but not required

• Familiarity with public media, storytelling-driven audio, craft, or rural and small-town culture is a plus

• Undergraduate degree in communications, media, marketing, or a related discipline, or equivalent professional experience

To Apply

Visit M5KfxUJb97S for full details and application instructions.