Social Media Manager — Snap Supplements®, Vancouver, WA

Description

The Social Media Manager will own the strategy, content, and performance of all social media platforms — including Instagram, TikTok, YouTube, Facebook, and emerging channels. This role blends creativity and analytics, requiring both a deep understanding of content trends and the ability to translate insights into growth strategies.

The ideal candidate is a dynamic storyteller, culture-driven, and highly organized — someone who thrives in a fast-paced environment and knows how to build authentic connections through social media platforms.

Key Responsibilities

• Strategy Development: Create and execute a comprehensive social media strategy that drives awareness, engagement, and brand affinity.

• Content Creation: Collaborate with internal teams and creators to develop high-quality, on-brand content including posts, videos, Reels, and Stories.

• Community Engagement: Manage daily interactions across platforms — responding to comments, DMs, and mentions to nurture an active and positive community.

• Trend Monitoring: Identify and capitalize on social media trends, sound bites, and cultural moments aligned with the brand’s voice and audience.

• Performance Analysis: Track and report key performance metrics (engagement, reach, follower growth, conversions) and use data to inform strategy.

• Influencer Collaboration: Partner with creators, ambassadors, and influencers to drive awareness, generate UGC, and expand brand reach.

• Cross-Functional Coordination: Work closely with the Marketing, Creative, and E-Commerce teams to align campaigns and product launches across all channels.

• Content Calendar Management: Maintain an organized content calendar and ensure consistent posting cadence.

• Brand Consistency: Uphold brand voice, messaging, and visual identity across all social platforms.

Requirements

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.

• 3–5 years of experience managing social media for a consumer brand, preferably in CPG, DTC, or health and wellness industries.

• Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms.

• Proven experience growing engaged social communities and driving measurable results.

• Strong creative judgment with the ability to guide content creation and storytelling.

• Familiarity with analytics tools such as Sprout Social, Later, Meta Business Suite, or TikTok Analytics.

• Excellent communication, organization, and project management skills.

Preferred

• Experience collaborating with influencer marketing and UGC programs.

• Familiarity with TikTok Shop and social commerce integrations.

• Basic experience with photo and video editing tools (Canva, CapCut, Adobe Suite).

• Understanding of performance metrics and how social supports e-commerce conversion.

• Passion for wellness, lifestyle, and digital storytelling.

Benefits

• Company paid Medical, Dental, and Vision Insurance

• 401(k) plan with employer matching

• Company paid Life Insurance

• Paid Time Off

• Fun Company Events

• Company paid lunches 3x week

• Onsite Fitness Gym

• Employee Discounts