Graphic Designer & Content Creator — Email & Social Media — Infinity Cutting Tools, Tampa, FL

Graphic Designer & Content Creator — Email & Social Media

Infinity Cutting Tools | Oldsmar, Florida

Full-time | On-site | From $60,000 annually, depending on experience and portfolio

TURN GREAT TOOLS INTO CONTENT THAT MAKES PEOPLE WANT TO BUILD

Can you design an email that gets people clicking, capture a tool in action, and turn the footage into a video people actually want to watch? We’d like to meet you.

Infinity Cutting Tools is looking for a creative person with strong graphic design skills, email marketing experience, and an eye for compelling photo and video content. You’ll help bring our products to life through Klaviyo email campaigns, content filmed in our woodworking shop, and the day-to-day management of our social media channels.

If you understand marketing, enjoy telling a product’s story, and know how good creative work helps drive sales, this is an opportunity to make a visible impact. Experience with tools, woodworking, or the maker community is a major plus.

ABOUT INFINITY CUTTING TOOLS

Since 2003, Infinity Cutting Tools has helped hobbyists and professional woodworkers build better projects with premium woodworking tools and accessories. Based in Oldsmar, Florida, we design and sell products directly to customers across the country through our website and catalog.

We’re a small, collaborative team with a hands-on approach. You’ll work closely with our Ecommerce Manager and product and content team, with access to the tools, shop, and expertise that make our brand’s story worth telling.

WHAT YOU’LL DO

Email Marketing and Graphic Design

• Design, build, test, and schedule attractive, mobile-friendly email campaigns in Klaviyo.

• Combine strong visuals, clear copy, and compelling calls to action to promote products, launches, educational content, and special offers.

• Maintain an email calendar that supports our marketing and sales priorities.

• Help improve automated flows, audience segmentation, and personalization.

• Review campaign results and conduct A/B testing to improve engagement and sales.

• Create graphics for website promotions, social media, product launches, and occasional print projects.

• Maintain a consistent visual identity and organized creative files.

Photography and Video

• Plan and shoot product photography, tool demonstrations, project footage, and behind-the-scenes content in our woodworking shop.

• Collaborate with our woodworking experts to show customers what our tools can do.

• Edit footage into polished videos for social media, email, and our website.

• Handle lighting, framing, sound, pacing, captions, and graphics.

• Turn one shoot into multiple useful pieces of content across our marketing channels.

Social Media Management

• Manage our social media calendar and publish consistent, engaging content.

• Create posts, short videos, and stories suited to each channel.

• Write captions that reflect our brand and encourage conversation, product discovery, and website visits.

• Monitor comments and messages, coordinating with our team on customer questions.

• Track performance and use what you learn to improve future content.

WHAT YOU’LL BRING

• A strong portfolio demonstrating graphic design, digital marketing creative, and photo or video work.

• At least two years of relevant experience in graphic design, content creation, digital marketing, or a combination of these areas.

• Hands-on experience building email campaigns in Klaviyo.

• Proficiency in Adobe Photoshop and Illustrator, plus Premiere Pro or comparable video editing software.

• Experience shooting and editing photos and videos, including basic lighting and audio.

• Experience managing business social media accounts.

• Clear writing skills and the ability to explain product benefits in a way customers understand.

• Strong organization, attention to detail, and reliable follow-through.

• The ability to collaborate with a small team and independently move projects forward.

EXPERIENCE THAT WILL HELP YOU STAND OUT

• Woodworking, tool knowledge, DIY projects, or experience creating content for makers.

• A marketing or sales background and an understanding of what motivates customers to buy.

• Shopify and ecommerce experience.

• Familiarity with Klaviyo flows, segmentation, testing, and reporting.

• Adobe InDesign and print or catalog design experience.

• A degree in graphic design, marketing, communications, or a related field—or equivalent practical experience.

Woodworking expertise is a major plus, but curiosity and a willingness to learn our products matter, too.

WHY JOIN US?

Your work will reach people who love making things and help them choose the tools to do it better. You’ll have room to contribute ideas, develop your skills, and see how your creative work influences customer engagement and sales.

We offer:

• Annual salary of $60,000 and upward, depending on experience and portfolio.

• Health insurance.

• Paid time off and paid holidays.

• Employee discounts.

• A collaborative environment with direct access to our products and woodworking expertise.

LOCATION AND SCHEDULE

This is a full-time, on-site position in Oldsmar, Florida, Monday through Friday. Applicants must be able to commute to our location and work regularly with our team and in our shop.

HOW TO APPLY

Submit your resume and a portfolio or links to your work. We’d especially like to see email designs, social media accounts you’ve managed, and videos you’ve filmed and edited.

Tell us what you personally contributed to each example. If you have a connection to woodworking, tools, or making things, we’d love to hear about it.