Public Relations and Marketing Coordinator — Gravina, Smith, Matte & Arnold Marketing and Public Relations, Fort Myers, FL

Job Overview

We are seeking a motivated, detail-oriented and communications-savvy individual who desires to develop their public relations and marketing skills at one of the most successful PR firms in Southwest Florida. The ideal candidate is highly organized, proactive and able to manage multiple projects, details and deadlines in a fast-paced agency environment. This full-time position supports the coordination and execution of public relations, media relations and marketing communications initiatives for a diverse range of clients.

Responsibilities and Duties

• Assist the firm’s client services team in the coordination and execution of PR and marketing campaigns, including preparing client files, presentations and press materials

• Coordinate multiple projects and assignments, tracking deadlines, deliverables and follow-up items to ensure timely completion.

• Proofread and edit news releases, articles, marketing copy and other communications materials for accuracy, grammar, consistency and adherence to client and agency standards.

• Assist with drafting content for news releases, social media and other client communications.

• Prepare and maintain media lists and coordinate press-ready artwork for distribution to publications and reporters.

• Distribute news releases, media alerts and calendar postings to media.

• Monitor press coverage and compile media coverage reports.

• Keep track of editorial schedules, deadlines and media opportunities.

• Assist with coordination of advertising initiatives, including managing advertising schedules, submission deadlines and ad specifications.

• Assist with marketing efforts, including preparing and proofreading copy for email campaigns, invitations and collateral materials.

• Coordinate social media activity, including maintaining content calendars, drafting and scheduling posts, monitoring comments and compiling metrics.

• Assist with special events, including coordination of event details, materials and logistics, as needed.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or similar discipline

• 1-3 years of work experience in Marketing, Communications, Public Relations or Advertising. Agency experience is a plus.

• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and competing deadlines.

• Strong proofreading and editing skills, with a solid command of grammar, punctuation and AP style.

• Strong written and verbal communication skills.

• Ability to prioritize assignments, anticipate needs, follow through on details and work independently with appropriate direction.

• Demonstrated ability to work effectively in a fast-paced, deadline-driven environment.

• Proactive, resourceful and collaborative, with a positive attitude and willingness to take initiative.

• Familiarity with local media outlets and the Southwest Florida business community is a plus.

• Proficiency in Microsoft Word, Excel, PowerPoint and Adobe Acrobat Pro.

• Experience with social media platforms, content management systems, Canva, Adobe InDesign or other marketing tools is a plus.

What We Offer

At GSMA, we value our employees and are committed to providing a supportive workplace and competitive benefits package that includes:

• Health insurance benefits

• Company-paid life insurance

• 401(k) retirement plan with company match

• Paid time off and holidays

• Optional supplemental benefits, including dental and vision insurance, short- and long-term disability, critical illness and accidental death coverage

• Opportunities for professional growth and development

• A collaborative, close-knit team that values your contributions and is invested in your success

Our Workplace

At GSMA, we take pride in our collaborative, team-oriented environment, where everyone plays an important role in delivering exceptional work for our clients. As a close-knit team, we value professionalism, initiative, open communication and a willingness to pitch in wherever needed. We work hard, support one another and believe in maintaining a positive workplace where employees can contribute, learn and grow.

Work Location and Schedule

This is a full-time, primarily office-based position at GSMA's Fort Myers office. Occasional off-site work and schedule flexibility may be required to support client meetings, events, media activities and other client-related needs.

About Gravina, Smith, Matte & Arnold Marketing and Public Relations

Gravina, Smith, Matte & Arnold (GSMA) is a full-service public relations and marketing firm with a longstanding reputation for delivering strategic, results-driven communications programs throughout Southwest Florida. Since 1983, we have helped shape the stories, strengthen the brands and guide the communications of businesses and organizations across the region.

Our team provides integrated services spanning strategic communications, public relations, media relations, branding, marketing, public affairs, community outreach and event planning and production. We work with a diverse portfolio of clients, including developers, homebuilders, government agencies, hospitality businesses, professional services firms and nonprofit organizations.

Through a collaborative, hands-on approach, we develop thoughtful, creative solutions that help our clients build relationships, strengthen their brands and achieve their communications goals.

Learn more at gsma.pro.