Content Strategist — PostPort, Delhi, MI

Company Description PostPort is a collaborative platform designed to connect creative professionals, brands, and labels in one unified space. The company focuses on enabling meaningful conversations and partnerships, allowing creative talent and organizations to work together seamlessly. By acting as a connecting medium, PostPort helps “connect the dots” across diverse creative disciplines. Applicants joining PostPort will be part of a growing ecosystem that values innovation, co-creation, and community-driven storytelling.

Role Description The Content Strategist will be responsible for planning, developing, and managing content across PostPort’s digital and offline channels to support brand awareness and community engagement. In this full-time, on-site role based in Delhi, MI, the individual will collaborate with creative teams, marketing, and partners to define content themes, calendars, and distribution strategies. Day-to-day tasks include conducting audience and market research, creating content guidelines, overseeing content production, and ensuring consistency in tone, messaging, and brand positioning. The role also involves analyzing performance metrics, optimizing content based on insights, and identifying opportunities for new campaigns and storytelling formats. The Content Strategist will be expected to contribute to cross-functional projects, participate in brainstorming sessions, and help foster a collaborative environment among creative stakeholders.

Qualifications

• Demonstrated ability in Content Strategy and Content Development, including planning, structuring, and aligning content with business and audience objectives.

• Experience with Content Management and Web Content Writing, particularly for digital platforms, community-driven sites, and brand storytelling.

• Strong Writing skills, with the ability to create clear, engaging, and inclusive content tailored to diverse creative and professional audiences.

• Familiarity with content analytics tools and the ability to interpret data to refine strategy and improve performance.

• Excellent communication and collaboration skills, with experience working alongside creative, marketing, or product teams.

• Strong organizational and time-management abilities, with capacity to handle multiple projects and deadlines.

• Bachelor’s degree in Communications, Marketing, Media Studies, Journalism, or a related field, or equivalent practical experience.

• Background in or exposure to creative industries (e.g., design, film, music, advertising) is an advantage.