CRO Strategist — Visually, United States

Company Description

Visually is the leading A/B testing and personalization platform for Shopify. We help ambitious brands deliver tailored, high-converting experiences to multiple audiences through powerful, continuous testing. We're a lean and fast-growing team already trusted by thousands of top Shopify brands and agencies—including Laura Geller, Andie Swim, Faherty, and The Oodie. Curious what we’re about? Take a peek at the platform:

Role Description

We're looking for a sharp, data-driven CRO Strategist with a strong background in eCommerce and full-funnel conversion rate optimization to join our team.

This role is ideal for someone who understands the entire eCommerce customer journey, knows how to identify conversion opportunities at every stage of the funnel, and loves turning data and insights into measurable business impact.

You'll combine strategic thinking with hands-on execution, working closely with leading eCommerce brands to develop experimentation roadmaps, implement high-performing onsite experiences, and continuously optimize their conversion funnels.

This is a full-time, remote-first position requiring overlap with US working hours.

What You'll Do:

• Develop and execute full-funnel CRO strategies across the eCommerce customer journey, from landing pages and product discovery to product pages, cart, and checkout.

• Identify conversion bottlenecks and optimization opportunities through quantitative and qualitative analysis, including funnel analysis, user behavior data, and website analytics.

• Build, prioritize, and execute A/B testing and personalization roadmaps focused on improving conversion rates, average order value (AOV), revenue per visitor, and overall shopping experience.

• Take a hands-on approach to building, implementing, and optimizing onsite experiences using Visually's platform.

• Analyze experiment results, translate insights into actionable recommendations, and continuously refine optimization strategies.

• Own end-to-end relationships with a portfolio of eCommerce brands, acting as their trusted CRO advisor, strategic partner, and problem-solver.

• Collaborate with customers to understand their business goals and translate them into measurable optimization initiatives.

Who you are:

• 4+ years of hands-on experience in Conversion Rate Optimization (CRO), experimentation, or eCommerce optimization.

• Proven experience in full-funnel CRO within eCommerce, with a strong understanding of the online shopping journey and the factors influencing conversion at each stage.

• Strong experience designing, executing, and analyzing A/B tests and developing data-driven experimentation strategies.

• Hands-on experience analyzing website performance, conversion funnels, customer behavior, and key eCommerce metrics.

• Familiarity with Shopify or Shopify Plus and the broader DTC/eCommerce ecosystem is highly preferred.

• Experience using web analytics and experimentation tools such as GA4, Hotjar, Microsoft Clarity, Optimizely, VWO, or similar platforms.

• Ability to translate data into practical optimization opportunities and clear, actionable recommendations.

• Strong communication skills and experience working directly with customers or stakeholders.

• A proactive, independent, and analytical mindset with the ability to manage multiple projects and priorities.

• Comfortable working in a fast-paced, rapidly growing startup environment.

Why Visually?

• Join a fast-growing startup shaping the future of eCommerce experimentation and personalization.

• Work directly with innovative and leading Shopify brands.

• Take ownership of meaningful projects with measurable business impact.

• Combine strategic CRO expertise with hands-on experimentation.

• Enjoy a remote-first culture that values results, ownership, and initiative.

• Be part of a lean, ambitious team where your work makes a real difference.