Head of Affiliates — European Economic Area

We are looking for an experienced Head of Affiliates to lead our affiliate department and take ownership of the overall performance and growth of the channel.

The role will be responsible for managing and developing the affiliate team, growing our existing partnerships, bringing in new affiliates, improving commercial performance and making sure the department consistently delivers against company targets.

The right person should have strong experience within online casino affiliation, a good network in the industry and previous experience managing a team.

Responsibilities:

• Lead and develop the Affiliate team, ensuring strong performance, effective processes, and continuous affiliate growth.

• Own the overall affiliate strategy together with management.

• Recruit and onboard new affiliates across different markets and traffic sources.

• Build and maintain relationships with key affiliate partners.

• Personally oversee the company’s most important affiliate accounts.

• Identify new affiliates, networks, media partners and other acquisition opportunities.

• Attend conferences and industry events to develop new and existing relationships.

• Expand the affiliate portfolio into new markets and traffic sources.

• Negotiate CPA, Revenue Share, Hybrid, Flat Fee and other commercial agreements.

• Make sure deals make financial sense for the business.

• Review affiliate performance based on FTDs, CPA, NGR, retention, LTV, ROI and traffic quality.

• Monitor budgets and make sure affiliate spending remains within agreed targets.

• Review existing deals regularly and renegotiate when performance or player value does not justify the current commercial terms.

• Identify where additional budget can generate profitable growth.

• Work with the team to improve placements, exposure and traffic from existing partners.

• Prepare weekly and monthly affiliate performance reports.

• Provide clear commentary on results, problems, opportunities and next steps.

• Maintain forecasts for affiliate traffic, FTDs, costs and revenue.

• Monitor performance by affiliate, market, campaign and deal.

• Identify underperforming affiliates and create plans to improve their performance.

• Identify top-performing affiliates and opportunities to scale them further.

• Give management a clear overview of what is happening within the affiliate department.

• Monitor the quality of affiliate traffic and work with relevant teams when suspicious or low-quality traffic is identified.

• Make sure affiliates follow company guidelines and applicable marketing and compliance requirements.

• Work closely with Finance to make sure commissions, invoices and affiliate payments are correct.

• Take ownership of affiliate-related commercial, technical and operational issues.

• Work with Product and Tech when improvements to tracking, reporting or affiliate tools are required.

• Work closely with CRM, VIP, Marketing, BI, Finance, Compliance and other departments to improve the overall value of affiliate traffic.

Requirements:

• Strong experience within online casino/iGaming affiliation in tier-1 markets is a must.

• Previous experience leading or managing an affiliate team.

• Proven track record of growing affiliate traffic and revenue.

• Strong network within the iGaming affiliate industry.

• Good understanding of the online casino industry, key markets and major competitors.

• Strong commercial and negotiation skills.

• Good understanding of CPA, Revenue Share, Hybrid and other affiliate deal structures.

• Experience managing affiliate budgets and acquisition costs.

• Strong understanding of affiliate KPIs including FTDs, CPA, NGR, conversion, retention, LTV and ROI.

• Experience working with affiliate platforms, dashboards, tracking and reporting tools (f.e. Affilka).

• Strong analytical skills and ability to make decisions based on performance data.

• Ability to identify traffic quality and performance issues.

• Strong leadership and people-management skills, ability to train, coach and develop Affiliate Managers.

• Excellent communication and relationship-building skills.

• Fluent written and spoken English.

• Organised and able to manage multiple markets, partners and priorities.

• Comfortable reporting results and presenting plans to senior management.

• Proactive, commercially minded and results-oriented.

• Willing to travel for conferences and partner meetings.

What we offer:

• Competitive compensation and attarctive monthly performance-related bonuses.

• Opportunity to lead and develop the affiliate department.

• Career growth opportunities within the company.

• International conference and business travel opportunities.

• Friendly and supportive colleagues.

• Highly competitive compensation and performance bonuses.

• Attractive “Refer a Friend” bonus program.

• Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).

• Paid trainings and work-related courses.

• Mental health support (psychological sessions, coaching, therapy).

• Monthly virtual teambuilding's to stay connected and engaged.