Content Writer, SEO/AEO — United States

About The Company

OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken, characterized by high fees, low rates, and limited opportunities to grow wealth. At OnePay, we are committed to fixing this by moving fast and innovating continuously.

We offer an all-in-one financial services platform that integrates banking, high-yield savings, credit cards, point-of-sale lending, investing, and cryptocurrency in a single accessible place. We also collaborate with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

Backed by Walmart, the world’s largest retailer, and Ribbit Capital, a leading fintech investor, OnePay benefits from exceptional scale and distribution, enabling us to build a truly category-defining product. Our culture emphasizes speed, urgency, low ego, and excellence, attracting professionals who are ready to run and comfortable operating in a fast-paced environment.

About The Role

We are seeking an experienced AEO/SEO Content Writer to join OnePay’s team. In this role, you will be responsible for creating compelling, clear, and compliant content for our blog and landing pages, covering topics such as banking, credit building, investing, credit cards, crypto, and rewards. Your work will be informed by keyword and search-intent research and will undergo a regulated-industry editorial process.

You will collaborate closely with our in-house SEO Lead and external SEO agency to transform research and strategy into high-performing copy that ranks well and converts visitors. This role requires balancing compliance, clarity, and conversion while shaping the OnePay voice to be approachable and jargon-free.

Key activities include writing blog posts and landing page copy, building conversion-focused landing pages, partnering with SEO and growth teams to identify content gaps, working with Legal and Compliance for content approval, refreshing existing content based on analytics and regulatory changes, and continuously improving briefs using SEO insights.

Qualifications

• 5+ years of experience as an SEO or content writer with a portfolio demonstrating strong search performance

• Proven experience writing for fintech, banking, credit unions, or other regulated financial institutions, including navigating compliance review cycles

• Expertise in on-page SEO including keyword research, search intent analysis, internal linking, metadata optimization, and content structuring

• Proficiency with SEO tools such as Ahrefs, Semrush, Google Search Console, and modern CMS platforms

• Ability to write conversion-focused landing page copy without sacrificing voice or clarity

• Exceptional editing skills with meticulous attention to accuracy on numbers, terms, and disclosures

• Ability to explain complex financial topics simply and clearly without oversimplification

• Curiosity about emerging search technologies and AI tools, and willingness to collaborate with PR on LinkedIn content

• Strong drive, proactivity, and a builder’s mindset

Responsibilities

• Create blog posts and landing page content for OnePay’s core financial products

• Develop sharp content outlines from keyword research and search-intent briefs, then produce polished, publish-ready copy

• Design landing pages with clear value propositions, scannable layouts, and compelling calls to action

• Collaborate with SEO and growth teams to identify content gaps and prioritize topics based on traffic potential and business impact

• Partner with Legal and Compliance teams to ensure all content is accurate and properly reviewed before publication

• Maintain and evolve the OnePay brand voice to be approachable and jargon-free, even on technical topics

• Refresh existing content in response to changes in search performance, product offerings, and regulations

• Analyze SEO data and performance metrics to continuously improve content briefs and strategies

Benefits

• Competitive base salary and stock options

• Comprehensive health benefits starting from Day 1

• 401(k) retirement plan with company match

• Remote-friendly work environment within the US

• Flexible time off (FTO) policy

• Opportunities for professional growth and development

• A high-growth, mission-driven, and inclusive company culture where your work makes a real impact

Equal Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply.