Director Creative Marketing — OSF HealthCare, Peoria, IL

Total Rewards

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Expected pay for this position is $49.73 - $65.89/hour. Actual pay will be determined by experience, skills and internal equity. This is a Salaried position.

Overview

POSITION SUMMARY:

The Creative Director, Marketing leads the strategic development, execution, and governance of creative solutions that advance OSF HealthCare marketing, communication, and brand objectives. This role provides leadership for the Creative Services team and is responsible for developing compelling, audience-centered creative strategies that strengthen brand equity, support organizational priorities, and drive measurable results. The Creative Director partners with stakeholders across the Ministry to ensure consistent and effective brand experiences across digital, print, multimedia, and emerging channels while fostering innovation, operational excellence, and creative quality.

Qualifications

REQUIRED QUALIFICATIONS:

Education:

• Bachelor’s degree in graphic design, visual arts, advertising, marketing, communications, media, or related field.

Experience:

• Ten (10) years of progressive experience in creative services, advertising, branding, marketing, communications, or related field.

• Five (5) years of leadership experience managing creative professionals, cross-functional teams, or agency relationships. Other Skills/ Knowledge:

• Excellent interpersonal and communication skills.

• Solid computer skills, including proficiency with Microsoft software.

• Strong analytical and problem-solving skills, with the ability to be detail oriented.

• Demonstrated expertise in brand strategy, creative leadership, storytelling, and integrated marketing communications.

Education:

PREFERRED QUALIFICATTIONS:

• Master's degree in marketing, communications, business administration, design, or related field.

Experience:

• Experience within healthcare or another highly regulated industry.

• Experience implementing AI-enabled creative tools and innovation strategies.

OSF HealthCare is an Equal Opportunity Employer.