Marketing Manager (Wynwood) — Florida International University, Miami, FL

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Job Summary

The Marketing Manager for the South Beach Wine & Food Festival oversees and is responsible for execution and fulfillment of marketing sponsor contracts, collaboration with Festival website designers and daily website maintenance, oversight of Festival marketing plan including, but not limited to, print, digital and outdoor promotions, working with Festival graphic designer(s) on all graphic designs and production, and project manage related marketing tasks. This position will be located at SGWS Wynwood, 2105 N. Miami Ave. Miami, FL 33127

• Develops, oversees, and executes the Festival's marketing plan to continue the mission of promoting ticket sales, creating awareness of the Festival and its beneficiaries; including, but not limited to, local, regional, national, and international print, radio, television, outdoor and digital media. Management of overall strategy and development of annual multimedia, integrated marketing plan.

• Creates and maintains Festival marketing budget. Responsible for web analytics, data collection and analysis for leadership and external audiences.

• Develops and executes limited marketing plan(s) for specialized Festival programs, including but not limited to its online and live auctions.

• Serves as the merchant account's primary contact. Handles sensitive cardholder information and/or processes credit cards transactions for the department/unit.

• Collaborates with website designers and assists with the production, execution and daily maintenance of the Festival websites including the corporate website and annual program website. This includes, but is not limited to, content development for events, organization and delivery of images and content, daily content updates, oversight of graphic designer(s) on custom image development, and other related tasks.

• Oversees of the production and distribution of the Festival's electronic newsletters, in collaboration with website designers. This includes scheduling, development and editing of written content and interactive elements.

• Oversees of the development and launch of the Festival's mobile app, in collaboration with mobile app developer. Works with ticketing team and web designer(s) to implement ticketing system into website and mobile website.

• Oversees of the Festival's marketing sponsorships, including the drafting, execution and fulfillment of marketing sponsor contracts. Also includes evaluation and tracking of existing partnerships, and research and development of new potential partners. Maintains confidentiality in dealing with Festival sponsors, participants and other official partners.

• Collaborates with graphic designer team on all aspects of the Festival's annual brand campaign, including but not limited to print, digital, outdoor, and corporate materials. Includes evaluation of layouts and proofs, coordination of art files between Festival designer(s), and ensures all materials follow the same look and feel of approved campaign design(s).

• Oversees of the production, development and execution of the Festival's printed and digital Official Guide, in collaboration with Festival graphic designer(s).

• Oversees of the production, development and execution of the Festival's annual printed and digital recap.

• Monitors and tracks all Festival marketing/promotions in various multimedia platforms, approximately 2 billion impressions annually, through a master report. Works closely with the PR and Marketing Manager.

• Collaborates with the Strategic Communications, Government , and External Relations on all collateral materials to ensure brand integrity. Works closely on a daily basis with Chaplin School's communications team to ensure proper brand usage and highlight Festival messaging through all available channels.

• Manages the graphic design team members (website, print & digital contractors) to execute annual marketing plan.

• Monitors and works with legal counsel on protection of the Festival's trademarked name and marks.

• Manages and executes public reviews of the Festival's mission, growth, events, and community programs with the City of Fort Lauderdale, City of Miami Beach, Greater Miami Convention & Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, and other public entities as needed.

• Works closely with Sponsorship team on development of materials needed for sales pitches and meetings. Develops and executes of all Festival fact sheets, presentation templates, inventory forms and other materials.

• Works alongside marketing agents for chefs, sponsors, community stakeholders, restaurants and hotels to help them leverage the Festival marketing and to develop co-op marketing opportunities.

• Provides reporting data as needed on the Festival's marketing for third parties, including sponsors, public officials and grant applications

• Oversees and manages the Festival's official photography team, including contracting, scheduling, compilation of event materials and shot lists for World Red Eye Productions team members and Chefs.

Minimum Qualifications

Bachelor's degree in Marketing, Media/Public Relations, Communications, or related degree and five (5) years of experience in a related field.

Desired Qualifications

• Knowledge in Adobe Creative Suite, Contract writing, Microsoft suite and WordPress preferred.

• Experience maintaining a website and managing media partners

Job Category

Administrative

Advertised Salary

$70,000 - $75,000

Work Schedule

Begin time: 8:30 AM

End time: 5:00 PM

Pre-Employment Requirements

Criminal Background Check

Other Information

• Ability to work evenings and weekends.

• Ability to work flexible hours as needed.

• Travel to FIU Campus

• Ability to travel locally

How To Apply

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

• This posting will close at 12:00 am of the close date.

How To Apply

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

• This posting will close at 12:00 am of the close date.

Disclosures

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at:

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Notice of Non-Discrimination

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, protected veteran status, and any other legally protected basis. For inquiries regarding nondiscrimination, contact FIU's Office of Title IX and EEO Compliance (TITLEIX) at or email .

Reasonable Accommodation Statement

Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact the Office of Universal Access and Digital Compliance at or . All requests for ADA accommodation or accessible materials for this event must be submitted to UADC at least seven (7) business days prior to the event or at the earliest possible opportunity.