Marketing Specialist — McAllen, TX

Company Description TyC U8Tej stt7C is a title services company serving clients involved in real estate transactions in McAllen, TX and the surrounding region. The team works closely with real estate professionals, lenders, and property buyers and sellers to support smooth and accurate closings. The company values reliable service, clear communication, and attention to detail in all client interactions. Team members collaborate in a professional office environment and are encouraged to contribute ideas that improve processes, client experience, and community relationships.

Role Description The Marketing Specialist is a full-time, on-site role based in McAllen, TX. This position is responsible for planning and executing marketing initiatives that increase brand awareness and support business growth, including digital campaigns, local outreach, and promotional materials. Day-to-day tasks include conducting market research, analyzing customer and competitor data, supporting sales efforts, and coordinating marketing activities with internal stakeholders and external partners. The Marketing Specialist will develop and refine marketing strategies, assist with event coordination, and ensure consistent messaging across all channels. This role involves ongoing communication with team members and clients to maintain excellent customer service and align marketing efforts with business objectives.

Qualifications

• Strong Communication and Customer Service skills to interact effectively with clients, partners, and internal teams.

• Experience with Market Research and Sales to identify opportunities, understand client needs, and support business development.

• Ability to plan and implement Marketing Strategy, including campaign development and performance tracking.

• Proficiency with basic digital marketing tools and platforms (e.g., social media, email marketing, CRM systems) is beneficial.

• Solid organizational and time-management skills, with the ability to manage multiple projects and deadlines.

• Comfort working on-site in a professional office environment and collaborating with cross-functional teams.

• Prior experience in real estate, title services, or a related industry is a plus.

• Associate or bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.