Marketing Specialist (Performance & Growth) — Los Angeles, CA

Type: Full-Time (On-Site, Los Angeles)

About Us

FFHt is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate with a lean, creative, and fast-moving team where ideas can quickly turn into campaigns, content, and customer experiences.

About the Role

We are looking for a Marketing Specialist to run and optimize performance and growth marketing across our brands. This is a hands-on role focused on paid advertising, CRM, conversion optimization, and analytics. You will report directly to the Head of Marketing and take ownership of day-to-day campaign execution, while receiving strategic direction.

The ideal candidate has 2-4 years of experience managing campaigns with a proven track record of results. You are analytical, detail-oriented, and have strong instincts for what makes a campaign work. You enjoy digging into data, spotting patterns, and turning them into clear, actionable ideas.

Portfolio required: Applications must include a portfolio, work samples, or examples of campaigns you've run, along with the results you drove.

Responsibilities

• Paid Marketing: Manage paid advertising across Meta and other platforms, including campaign setup, daily optimization, creative testing, and weekly performance tracking.

• Analytics & Reporting: Track and analyze marketing KPIs (spend, ROAS, CPA, CVR, etc.), build and maintain weekly and monthly reports, and surface insights and opportunities for improvement.

• Creative Testing: Own ad creative logs and test trackers, and partner with the Creative team to turn performance learnings into new creative briefs.

• Email & CRM: Execute email and SMS campaigns, manage promotional calendars, list segmentation, and customer retention initiatives.

• E-commerce & CRO: Support website promotions, product launches, and conversion optimization efforts, including A/B test coordination and QA.

• Cross-Team Collaboration: Work closely with Creative and other departments to ensure timely execution of marketing initiatives.

• Marketing Support: Support other marketing projects as needed, including social and influencer initiatives.

Requirements

• Portfolio or work samples showing campaigns you've managed and the measurable results you drove (required).

• 2-4 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands.

• Proven track record of managing and optimizing paid campaigns, with measurable results you can speak to.

• Hands-on experience with Meta Ads Manager, Klaviyo, and GA4.

• Strong analytical skills and comfort with spreadsheets and performance metrics (Google Sheets or Excel required).

• Solid understanding of digital marketing channels, especially paid social, email, and e-commerce.

• Good understanding of TikTok, Instagram, short-form content, and social trends, with an eye for what makes creative perform.

• Ability to turn performance data and audience insights into clear, actionable recommendations.

• Strong organizational, communication, and project coordination skills.

• Proactive and detail-oriented, able to manage multiple projects and deadlines and take ownership of results.

• Strong interest in consumer brands, design, and digital marketing.

Nice to Have

• Experience with Shopify.

• Experience with A/B testing, reporting dashboards, or tools like Looker Studio.

• Familiarity with pivot tables, advanced formulas (XLOOKUP, SUMIF, etc.), or SQL.

• Ability to create clear presentations and creative briefs.

• Familiarity with project management tools (Wrike, ClickUp, Notion, or similar).

• Experience collaborating with creative teams or coordinating cross-channel initiatives.

Benefits

• Salary: $25-32 per hour, depending on experience and skill set

• Clear growth path with opportunities to take on greater ownership, including mentoring junior team members as the team grows

• Comprehensive health insurance support

• Retirement plan

• PTO accrual

• Employee discounts on products

• Performance-based bonuses