Social Content Producer - Ariat Work — Ariat International, San Leandro, CA

About the Role

The trades are having a moment — and Ariat Work is right there with them. We’re one of the largest and fastest-growing work footwear and apparel brands, and this role sits at the center of building the community around that. The Social Content Producer for Ariat Work champions the people who show up and build things every day — featuring their stories, educating, entertaining, and growing a following that’s proud of the craft.

Ariat is seeking a Social Content Producer - Ariat Work to join the Social Team within our Marketing Organization. This role will focus on the Ariat Work brand to support the growth of its social media presence and its larger business goals. The Producer will report to the Director of Social and will be responsible for an entire content pipeline - from developing concepts, through production, all the way to editorial and delivery. This role will also work closely with the Director, Social to administrate Ariat’s content production schedule and annual budget. Cross-functional partners include Retail, Creative Digital Marketing, and Brand Marketing teams.

You’ll Make a Difference By

• Growing the Ariat Work community across social channels by building consistent, high-quality content that attracts, engages, and retains followers across platforms.

• Representing the Ariat Work brand as on-camera talent.

• Developing content concepts that are proven to connect with social media community built around skilled trades (e.g. Electrical, Construction, Welding).

• Capturing and editing content both in-studio and at Ariat Work-partnered events.

• Collaborating with Brand teams to integrate content concepts into seasonal campaigns.

• Working with Director of Social to administrate monthly content schedules and budgets.

• Developing campaign briefs.

• Working with social team to track content performance metrics.

• Staying current on social media trends platform updates through competitor research, platform updates, and performance analytics.

• Assisting with other responsibilities based on business needs.

About You

• 3-5 years professional social media experience required – agency or retail brand experience preferred.

• Comfortable as an on-camera performer. The role requires someone who is willing to represent Ariat Work as a brand.

• Excellent video production skills.

• Excellent copywriting skills.

• Proficient with different video editing software platforms.

• Experience in a skilled trade is a plus.

• Excellent ability to identify creative trends and how to leverage them for brand purposes.

• Total expertise of social media metrics and performance data.

• Strong grasp of current social media influencer trends.

• Must have strong organization, interpersonal, and communication skills.

• Demonstrated interest in trades and/or agriculture preferred.

• Ability to travel 30 - 50%, nationwide.

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $100,000 - $115,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat’s holistic benefits package for full-time team members includes (but is not limited to):

• Medical, dental, vision, and life insurance options

• Expanded wellness and mental health benefits

• Paid time off (PTO), paid holidays, and paid volunteer days

• 401(k) with company match

• Bonus incentive plans

• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email .

Please see our Employment Candidate Privacy Policy at to learn more about how we collect, use, retain and disclose Personal Information.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.