Influencer Partnership Lead — Creative Niche, United States

About the role

A leading content agency is seeking a Creator Partnerships Lead / Associate Director to lead complex creator programs from casting through campaign execution. In this role you will coach a team, manage clients and talent, and help make creator execution more efficient and scalable. Working across integrated agency teams, including sister agencies, you will advise on creator strategy and support new business. This is a priority hire for someone who can jump in quickly and solve problems proactively.

What you'll do

• Lead complex creator programs end to end, from talent identification through negotiations, contracting and campaign execution.

• Build and maintain strong relationships with creators and talent, and serve as a trusted point of contact for clients.

• Advise on casting, partnership models, ambassador programs, budgets and activation approaches.

• Build processes, workflows and best practices that make creator execution more efficient and scalable.

• Work across integrated agency teams and sister agencies to clarify roles, streamline handoffs and drive seamless execution.

• Support new business pitches with creator recommendations, partnership approaches, feasibility, pricing and activation planning. Independently own workstreams and proactively solve problems as they arise.

What you bring

• 5 to 10 years of experience in influencer or creator marketing or talent partnerships

• Strong creator casting, relationship management, negotiation and contracting skills.

• Experience building processes and workflows that improve creator operations at scale. Experience working across integrated agency teams, including sister agencies.

• Strategic judgment across casting, partnership models, ambassador programs, budgets and activations.

• New business experience, including creator recommendations, feasibility, pricing and activation planning for pitches.

• The confidence to manage clients and talent directly, and to operate independently from day one. A track record of leading complex creator programs end to end.