Marketing Manager — Humane Society of Southern Arizona, Tucson, AZ

Company Description The Humane Society of Southern Arizona (HSSA) is the largest charitable animal welfare and protection agency in Southern Arizona with 100+ employees and 1300 volunteers.

The Marketing Manager plans, executes, and measures marketing campaigns that advance the mission and organizational priorities of the Humane Society of Southern Arizona (HSSA), serving both internal and external stakeholders. This role leads HSSA’s storytelling and marketing channels, producing compelling campaigns that inspire community engagement, lifesaving outcomes, and donor support.

The Marketing Manager partners with the Art Director as a peer lead, treats stakeholders as clients, exercises discretion and independent judgment in marketing and brand decisions, and works under the strategic direction of the Senior Director of Marketing and Communications, seeking approvals and input where needed. This role operates as the owner of HSSA’s storytelling channels.

Duties and Responsibilities

• Develops and drives marketing campaigns that advance HSSA‘s mission and organizational priorities, in coordination with the Senior Director of Marketing and Communications, the Art Director, Development, and other key stakeholders

• Partners with the Art Director to identify internal and external stakeholders and shape the annual marketing plan from their requests, treating stakeholders as clients, and serves as the point of contact for incoming marketing requests

• Owns the development of impact stories from identification through completion, proactively sourcing compelling stories, coordinating on-site and special-event content collection, and producing accurate, timely narratives to support the organization's storytelling needs. This may include but not be limited to the sourcing or creation of photos, videos, interviews, data, copy, and more.

• Writes, edits, and owns copy for marketing deliverables, including but not limited to website pages, event promotions, mailers, and reports, ensuring accuracy, brand voice, and alignment with organizational priorities

• Manages HSSA’s email campaigns, including but not limited to overseeing the editorial calendar, copy, internal and external approval needs, deadlines, audience segmentation, and performance

• Manages HSSA’s social media presence across platforms, including strategy, campaign alignment, digital advertisements, content calendar management, content creation, audience engagement, and community engagement

• Supports media relations by writing and distributing press releases to journalists, coordinating quotes and interviews, and tracking coverage

• Responds promptly to website and general marketing inquiries and online reviews with professionalism and warmth, involving key internal stakeholders when needed to ensure accuracy

• Manages advertising campaigns, including but not limited to audience analysis, content creation, campaign alignment, and budget requirements, working in coordination with the Art Director, who owns the design

• Recruits, trains, and manages skilled volunteers and interns who assist with photography, videography, writing, and other marketing activities

• Executes administrative duties including but not limited to accounting and receipt processing, marketing email management, and contact database management

• Tracks and reports monthly on campaign and channel performance, using results to adjust strategy and tactics

• Represent HSSA in a professional and positive manner

• Perform other duties as assigned