Digital Marketing Specialist — Evlo AI, Minneapolis, MN

About The Role

The role drives digital acquisition and engagement end-to-end, owning paid media, SEO, and lifecycle programs that turn budget into measurable pipeline and revenue.

Working with content, design, and sales, the specialist plans and optimizes campaigns across search, paid social, and email — reporting on CAC, ROAS, and funnel conversion to leadership.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic channels

• Own SEO strategy: keyword research, technical audits, on-page optimization, and backlink development to grow organic traffic

• Build and maintain lifecycle email programs in HubSpot or Marketo, including segmentation, nurture flows, and A/B testing

• Set up and manage tracking with GA4, Google Tag Manager, and UTMs; build dashboards that tie spend to pipeline

• Run conversion-rate tests on landing pages and ad creative to improve cost-per-lead and lead quality

• Allocate and manage channel budgets, reallocating spend based on weekly performance data

• Coordinate with agencies and internal stakeholders to ship campaigns on time and on message

What We Are Looking For

• 3-5 years of hands-on digital marketing experience in B2B or B2C tech

• Expert-level proficiency with at least one major ad platform (Google Ads or LinkedIn Ads) and Google Analytics (GA4)

• Working knowledge of SEO fundamentals and tools like SEMrush, Ahrefs, or Screaming Frog

• Experience with marketing automation platforms (HubSpot, Marketo, or Braze)

• Strong analytical skills: comfortable building reports and making budget decisions from data

• Bachelor's degree in marketing, communications, or related field — or equivalent practical experience

• Bonus: SQL or data-visualization skills (Looker, Tableau); experience with marketing attribution models; ABM campaign experience