Digital Experience Manager — Standlee-Anderson, Kimberly, ID

Help Shape How Customers Experience Our Brands Online

At Standlee Anderson, our purpose is enriching the lives of animals and the people who care for them. Creating an exceptional experience for those customers increasingly means meeting them where they research, learn, shop, and make decisions online.

We're looking for a Digital Experience Manager who can help us strengthen that experience across our websites, search presence, digital platforms, and online retail environments. This role will serve as our digital subject matter expert, bringing together website strategy, SEO, digital shelf, eCommerce, digital advertising, and analytics into a thoughtful and connected customer experience.

Working closely with Marketing, Sales, agency partners, and retail partners, you'll translate business and brand priorities into a digital roadmap that helps customers more easily discover, understand, and purchase our products. This is a role for someone who enjoys taking ownership, using data to solve problems, collaborating across teams, and continuously looking for ways to make the digital customer experience better.

What You'll Do

• Shape our digital experience. Own the strategy, roadmap, and continuous improvement of Standlee Anderson's websites and digital properties, with a focus on customer education, engagement, usability, and conversion.

• Grow our organic visibility. Lead SEO strategy across priority brands, including keyword strategy, content optimization, technical SEO, search trends, competitive insights, and opportunities to strengthen our authority across key categories.

• Make our products easier to discover online. Own digital shelf excellence across Amazon, retail partner websites, and applicable direct to consumer experiences. Optimize product information, imagery, enhanced content, taxonomy, keywords, and merchandising to create consistent and compelling digital experiences.

• Turn customer insights into action. Use GA4, SEO reporting, website analytics, campaign data, and online retail insights to understand customer behavior and recommend where we should improve, test, or invest.

• Build useful digital experiences. Identify and develop digital tools, resources, and content that support customer education, nutrition information, new product launches, category growth, and other business priorities.

• Lead our agency partnerships. Manage digital agency relationships, priorities, timelines, and budgets while ensuring our partners remain accountable for execution, reporting, and performance.

• Strengthen our digital marketing. Translate integrated marketing priorities into effective digital strategies across paid search, paid social, retargeting, SEO, and other digital channels.

• Support our brands wherever customers shop. Partner with Brand, Customer Experience, Sales, and other teams on ratings and reviews, product launches, promotions, digital merchandising, and online customer experience.

• Measure what matters. Establish meaningful KPIs and consistent measurement standards across websites, campaigns, and digital platforms, and translate performance into clear recommendations for Marketing leadership.

What We're Looking For

We're looking for a curious, analytical, and collaborative digital marketing professional who can balance big picture strategy with the hands on work required to move initiatives forward.

Our ideal candidate brings:

• A bachelor's degree in Marketing, Business, or a related field

• 5 or more years of progressive marketing experience

• Hands on experience managing websites, SEO, and digital marketing platforms

• An understanding of eCommerce marketplaces and digital shelf optimization

• Experience working with digital marketing agencies, vendors, or other external partners

• Strong analytical capabilities and the ability to translate data into practical business recommendations

• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously

• The ability to collaborate effectively across Marketing, Sales, agencies, retail partners, and other business functions

• The ability to communicate digital concepts clearly to both technical and nontechnical audiences

• A strong sense of ownership, curiosity, sound judgment, and commitment to continuous improvement

Experience within consumer packaged goods, animal wellness, pet, equine, agriculture, eCommerce, or a related consumer brand environment is valuable, but not required. We value transferable experience and are especially interested in candidates who can combine digital strategy with hands on execution.

Why Join Standlee Anderson?

At Standlee Anderson, we're building on a strong agricultural legacy while continuing to evolve how we serve our customers and grow our brands.

Our mission is to deliver premium forage and animal wellness solutions through trusted brands, innovation, and exceptional customer experiences.

You'll join an organization guided by our core values of Family, Character, Performance, and Commitment, along with our nonnegotiables of Safety, Quality, Assured Supply, Continuous Improvement, and One Company, One Team.

We call the way we approach our work Think True North. It means keeping our focus on where we ultimately want to go, looking first at what we can do, and continually finding ways to get better.

This position offers a meaningful opportunity to influence how customers experience Standlee Anderson's brands, strengthen our digital capabilities, and help shape where we go next.

We offer a competitive salary of $66,275.66 to $89,667.06 annually, depending on qualifications, along with a comprehensive benefits package that includes:

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• Health Savings Account, HSA

• 401(k) retirement plan

We prefer candidates located in the Twin Falls, Idaho area, where Standlee Anderson has significant operations and business functions. However, we recognize that specialized digital talent may not always be located nearby, and hybrid arrangements may be considered for the right candidate.

Travel may be required as business needs arise.

Ready to Help Shape What's Next?

If you're someone who understands that great digital experiences require more than a good website, and you're energized by the opportunity to connect strategy, technology, content, commerce, and customer insights, we'd love to hear from you.

Join Standlee Anderson and help us make it easier for customers to discover, understand, and experience the brands and products they trust.