Influencer Marketing Manager — Haystack, United States

This employer is a leading digital health and wellness company seeking an experienced professional to drive growth through creator partnerships. The role focuses on scaling influencer programs, managing talent relationships, and optimizing performance measurement to support broader marketing objectives.

The Role

• Lead the day-to-day execution of influencer marketing programs, including creator outreach, onboarding, and campaign management.

• Manage and develop a team of influencer specialists, setting performance standards and providing strategic guidance.

• Oversee budget allocation across various creator tiers and platforms to maximize return on investment.

• Partner with cross-functional teams to integrate creator activity into wider marketing campaigns and business goals.

• Define and implement measurement frameworks to track the impact of influencer activity on key business metrics.

What You'll Need

• 5-7 years of experience in influencer, creator, or social media marketing, including work with celebrity or macro-level talent.

• Proven ability to manage marketing budgets, negotiate contracts, and analyze performance data.

• Strong leadership skills with experience mentoring or managing team members.

• Familiarity with the creator ecosystems on major social platforms and experience in the health, fitness, or consumer subscription app space.

What's On Offer

• Competitive salary

• Flexible time-off policy and dedicated volunteer days.

• Comprehensive health, dental, and vision benefits, along with a retirement savings program.

• Access to professional development resources, mentorship programs, and wellness allowances.

Apply via Haystack today!