Digital Media Buyer – Paid Search, Social & CTV — EXACTA | BORN FROM MEDIA, Irvine, CA

Position Overview

We are seeking a results-driven Digital Media Buyer with hands-on experience managing and optimizing digital advertising campaigns across multiple platforms. This position takes an omnichannel approach to digital media, developing and optimizing integrated advertising strategies across Google Ads, Meta, YouTube, TikTok, and Programmatic/Connected TV (CTV) to maximize campaign performance and drive measurable results.

This role is ideal for someone who enjoys working in a fast-paced agency environment, managing multiple client campaigns, analyzing performance data, and exploring new opportunities to improve results across digital channels.

The Digital Media Buyer will be responsible for the day-to-day execution, management, optimization, and reporting of paid media campaigns. The ideal candidate has a strong foundation in Google Ads, experience with or exposure to additional digital advertising platforms, and an interest in growing their expertise across an evolving digital media landscape.

We are looking for someone with 2–3 years of hands-on digital advertising experience, a strong understanding of performance marketing, and the ability to translate campaign data into actionable recommendations.

Key Responsibilities

Digital Campaign Management & Optimization

• Plan, build, manage, and optimize digital advertising campaigns across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and Programmatic/CTV.

• Manage multiple client accounts, campaigns, and budgets simultaneously across various digital channels.

• Execute Google Ads campaigns, including Search, Performance Max, Demand Gen, Display, and YouTube.

• Develop and optimize paid search strategies, including keyword research, match types, negative keywords, bidding strategies, and ad copy testing.

• Support paid social campaigns across Meta and TikTok, including audience targeting, creative testing, campaign structure, and performance optimization.

• Assist with programmatic display, video, and CTV campaign execution and optimization

• Monitor and optimize campaign performance against KPIs including conversions, CPL, CPA, conversion rate, ROAS, reach, and engagement.

• Identify opportunities to improve performance through audience refinement, creative testing, budget allocation, and bidding adjustments.

Media Strategy & Performance Analysis

• Analyze campaign performance across channels to identify trends, opportunities, and areas for improvement.

• Evaluate audience behavior, competitive activity, and platform performance to inform campaign strategies.

• Monitor campaign pacing and ensure client media budgets are allocated and managed effectively.

• Provide recommendations for campaign optimizations, testing opportunities, and channel expansion.

• Assist in evaluating new digital platforms, targeting capabilities, and advertising opportunities.

• Collaborate with teams to ensure alignment between advertising strategies, messaging, creative assets, and landing pages.

Tracking, Reporting & Measurement

• Assist with campaign tracking, conversion measurement, and troubleshooting using GA4, Google Tag Manager, platform pixels, and other analytics tools.

• Monitor campaign performance and identify opportunities to improve lead quality and conversion efficiency.

• Develop recurring client reports and translate performance data into clear insights and actionable recommendations.

• Support cross-channel performance analysis to understand how different media channels contribute to overall campaign results.

• Stay current on platform updates, AI-driven optimization capabilities, privacy changes, and emerging digital advertising trends.

Qualifications

• Minimum 2–3 years of hands-on digital media buying experience, preferably in an agency environment.

• Strong working knowledge of Google Ads, including paid search campaign management and optimization.

• Understanding of performance marketing principles, audience targeting, bidding strategies, campaign optimization, and conversion measurement.

• Experience managing lead-generation campaigns and optimizing toward CPL, CPA, and other performance goals.

• Familiarity with GA4, Google Tag Manager, conversion tracking, and platform reporting tools.

• Strong analytical skills with the ability to interpret campaign data, identify trends, and make strategic recommendations.

• Proficiency with Excel and/or Google Sheets.

• Excellent organizational skills, attention to detail, and the ability to manage multiple accounts and deadlines.

• Strong written and verbal communication skills.

• Willingness to learn new advertising platforms and technologies