Influencer Marketing Manager — Robert Half, Carlsbad, CA

Location: Hybrid – Carlsbad, CA area

Reports to: Vice President, Global Marketing

Summary: We are seeking a creative, data-driven, and highly organized Influencer & Affiliate Manager to join our growing skincare company. This role will own client's influencer and creator affiliate programs end to end — from sourcing and gifting to paid partnerships, events, commissionable links, and performance reporting — to drive brand awareness, new customer acquisition, and revenue across our sales channels. The ideal candidate is both strategic and hands-on, builds authentic relationships with creators and skincare professionals, and can independently manage multiple programs in a fast-paced environment.

Key Responsibilities

• Develop and execute the influencer and affiliate strategy, aligned to the brand promotional calendar, product launches, and seasonal moments

• Identify, vet, and onboard creators across Instagram, TikTok, and YouTube — from macro to micro and nano — including dermatologists, aestheticians, and other skincare professionals

• Negotiate paid partnerships, rates, deliverables, usage rights, and whitelisting/Spark Ads; manage contracts and the influencer budget

• Write creator briefs with clear on-brand messaging, deliverables, and talking points, and review content for approval before it goes live – monitor engagement once live for audience sentiment and potential follow-up opportunities

• Lead end-to-end planning and execution of creator events and brand trips — from concept, budget, and guest list to venue and vendor management, travel logistics, on-site experience, content capture, and post-event performance recaps

• Plan and run gifting and seeding programs, including PR mailers, launch seeding, inventory tracking, and shipment coordination

• Track and analyze performance (EMV, reach, engagement, clicks, conversion, ROI, new-customer acquisition) and deliver post-campaign recaps with actionable insights

• Bring fresh ideas and creative thinking to the program by monitoring social, creator, and competitor trends and seeking out learning opportunities, such as industry conferences, webinars, and peer networks, to identify new tactics, platforms, and areas of opportunity

• Support management of influencer affiliate program across ShopMy, LTK, YouTube Shopping, and CJ

• Partner cross-functionally with brand, creative, e-commerce, paid media, professional sales, PR, social and external agency teams

• Manage and mentor the Marketing Specialist, setting priorities and supporting their growth

• Support PR initiatives, including press mailers, media and editor seeding, and coordination with PR agency partners

• Support organic social, including sourcing creator content for brand channels, community engagement, and content calendar input

• Support the professional channel at industry events and conferences, and identify ways to engage skincare professionals (dermatologists, aestheticians, and practice partners) in the influencer program

• Source and evaluate on-brand partnership opportunities, such as event sponsorships, co-branded activations, and community pop-ups

• Assist with brand events, activations, and other brand initiatives as needed

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field

• 4+ years of experience in influencer, preferably in beauty or skincare, with a minimum of 1 year at Manager level

• Proven track record building creator programs that drive measurable sales and awareness

• Hands-on experience with affiliate and creator platforms (e.g., ShopMy, LTK, YouTube Shopping, CJ)

• Experience negotiating creator contracts, rates, and content usage rights

• Analytical mindset with experience reporting on EMV, conversion, and ROI

• Strong writing and communication skills, with the ability to brief creators on clear, on-brand messaging

• Working knowledge of FTC endorsement and disclosure guidelines

• Highly organized with strong project management skills and attention to detail

• Independent, self-motivated, and able to autonomously manage multiple priorities simultaneously

• Passion for skincare, sun care, beauty, wellness, and creator culture

• Proficiency in Microsoft Office, Google Workspace, and project management tools (Claude AI a plus!)

• Experience with influencer management software (e.g., Sprout Social, Upfluence, CreatorIQ, GRIN, Tribe Dynamics)

• Existing relationships with beauty, skincare, and lifestyle creators – dermatologists and aestheticians a plus!

• Experience with social content editing apps (Capcut, Edits, TikTok Editor)

• Experience with paid amplification (Spark Ads, whitelisting/partnership ads)

• Understanding of professional, Amazon, and DTC e-commerce channel strategies

• Experience working with regulated product claims (e.g., OTC sunscreen)

• Experience drafting content briefs and reviewing creator content

What We're Looking For

• A proactive self-starter who takes ownership of programs from idea to results

• A natural relationship-builder creators want to work with

• A creative thinker with strong brand and content instincts

• Strategic, data-driven decision making

• A team player with excellent interpersonal skills and a positive attitude

**must have skincare experience or dermatology type of background

*Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.