Content Marketing Manager — HSO, New York, United States

As a Content Marketing Manager you can expect to...

• Create and edit high-quality content across campaigns, web, email, social media, customer stories, thought leadership, and sales enablement initiatives.

• Own and manage the day-to-day U.S. social content calendar, with a strong emphasis on driving engagement through LinkedIn.

• Develop content that supports demand generation, account-based marketing (ABM), customer growth initiatives, and Microsoft alliance programs.

• Interview subject-matter experts, executives, customers, and partners to uncover insights and transform them into compelling, audience-focused stories.

• Build executive thought leadership and social content that reflects an authentic individual voice rather than generic corporate messaging.

• Partner with campaign and industry teams to translate complex Microsoft, AI, business applications, and transformation topics into clear, market-facing narratives.

• Repurpose long-form content and strategic assets into articles, social posts, emails, campaign copy, and other formats to maximize reach and impact.

• Support customer storytelling efforts and case studies that showcase measurable business outcomes and value delivered.

• Leverage AI tools thoughtfully to accelerate research, content ideation, repurposing, and production while maintaining a strong editorial standard and human perspective.

• Monitor content and social performance metrics and apply insights to strengthen future content strategies and execution.

• Ensure all content aligns with HSO’s brand, messaging, and editorial guidelines.

You’re great at...

• Turning complex, technical topics into clear, engaging, and relevant content for business audiences.

• Writing and editing across multiple formats while maintaining a consistent voice and high editorial standards.

• Identifying compelling story angles and uncovering meaningful insights from technical or business-focused conversations.

• Interviewing executives, subject-matter experts, customers, and partners to capture authentic perspectives and expertise.

• Creating social media content that drives engagement and supports broader business objectives.

• Building authentic executive thought leadership and helping leaders communicate their unique points of view.

• Collaborating effectively with cross-functional teams to develop cohesive messaging and content strategies.

• Using strong editorial judgment to determine what content will resonate most with target audiences.

• Applying AI as a productivity tool while preserving originality, strategic thinking, and a distinctly human voice.

Sound interesting? If so, you’ll have...

• 4+ years of experience in B2B content marketing, copywriting, communications, or a related field.

• Exceptional writing and editing skills with the ability to adapt content across a variety of formats and audiences.

• A portfolio demonstrating strong B2B content creation and storytelling across multiple channels and formats.

• Experience creating and managing content for LinkedIn and other social media platforms.

• Proven ability to make complex or technical subjects accessible and engaging without oversimplifying the message.

• Strong interviewing skills and the confidence to work directly with senior executives and subject-matter experts.

• Experience within technology, SaaS, consulting, or professional services environments, strongly preferred.

• Familiarity with Microsoft technologies, AI solutions, or business applications; experience in these areas is a plus.

• Strong editorial judgment and a demonstrated ability to identify and develop compelling stories.

• Experience using AI-enabled tools to support content development while maintaining high-quality editorial standards and original thinking.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.