Paid Media Manager — Grit & Gravel, Tennessee, United States

We are looking for a creative and analytical full-time Paid Media Manager to join the G&G team. With a strong background and passion for performance marketing including Google, META, and LinkedIn Advertising, this role will execute and plan paid ad campaigns, while managing client budgets and in-depth account analysis and reporting. The Paid Media Manager will work closely with our Partner Success team to develop strategic action plans for client objectives. This role will also work collaboratively with our design, video, copy, and social teams to plan and create the most engaging and highest-performing multi-platform ads for our clients.

The ideal candidate is creatively minded and performance-driven, with a strong ability to collaborate and solve problems. Applicants should have a solid understanding of paid search advertising, paid social advertising, Google Display, and other digital and traditional advertising channels, particularly in B2B marketing and senior living/healthcare, and skills in data analysis and performance trends. Additionally, this role should have a working knowledge of SEO/AEO/GEO strategies for clients and a professional-level understanding of how to help organizations be found through paid and organic channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are typical for this position. This list is not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

• Manage search and display campaigns, including planning, building, optimizing, and reporting/adjusting search campaigns across platforms like Google Ads & META to ensure ROI meets client goals.

• Analyze performance data and provide intelligent analysis and actionable insights based on search performance data to refine strategies and improve results.

• Determine client benchmarking by developing and implementing optimizations to meet client KPI’s in the quickest time possible through paid search and organic channels.

• Improve and enhance existing paid advertising, innovating new strategies and techniques for better performance.

• Manage and execute paid campaigns across multiple channels such as (but not limited to) the Google ad network, Facebook/Meta, LinkedIn, streaming television, billboards, etc.

• Communicate effectively with the G&G team and clients, staying accountable, highlighting wins and losses

• Oversee client budgets, advising on adjustments based on performance and overall return

• Craft paid search strategies tailored to client goals and proactively troubleshoot dips in performance

• Apply knowledge of the marketing funnel to understand where search plays a critical role

• Build, nurture, and maintain strong relationships with multiple clients, ensuring their needs are met

• Identify opportunities for expanding search services and conducting strategic audits to enhance client campaign performance

• Collaborate with the creative team to brainstorm and develop ad content that aligns with client needs

• Navigate attribution within partner platforms, including Looker Studio and GA4, to assess campaign performance accurately

ADDITIONAL REQUIREMENTS

• Understanding and appreciation for an entrepreneurial environment and the resilience required to succeed

• Ability to craft comprehensive paid strategies based on client goals and troubleshoot performance issues effectively

• Strong communication skills with a focus on accountability and transparency

• Strong ability to create and finalize ad copy

• Proven ability to build and sustain rapport with multiple clients

• High level of comfort with search advertising, search platforms, and analytical tools

• High level of self-accountability to ensure work is done well and team goals are met

• Operate independently in Google Ads, Search Console, Tag Manager, and Analytics platforms to optimize search campaign performance

• Proficient with CallRail (and other call tracking platforms), Google Tag Manager, WordPress/HubSpot

• Candidate must have Google Ads certification

Prioritize Growth - Prioritize both company growth and skillset growth. Your goal should be to know more and be better than you were yesterday.

Show Resilience - Marketing and advertising are subjective and fast-moving fields. Be optimistic and resilient when faced with challenges.

Be a Solutionist - Research, hypothesize, and show results to help create innovative new solutions to problems we face every day. Provide solutions, not problems.

Embrace Tenacity. Every challenge offers an opportunity for determination. As a fast-growing company in a fast-moving industry, you must be willing and able to exemplify leadership-level tenacity.

Educational Requirements and Experience:

• B.S./B.A. in Marketing, Digital Media or a related field

• 3-5+ years of experience in digital advertising / paid search

• Must have proven experience in the digital advertising field

• Minimum of 3+ years of experience preferred