Marketing Specialist — Dobson Fiber, Oklahoma City, OK

ABOUT THE JOB

The Marketing Specialist will develop and execute marketing campaigns to promote our products/services and enhance brand visibility. This role requires a blend of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in digital marketing, content creation, and campaign management.

ESSENTIAL FUNCTIONS/KEY RESPONSIBILITIES

• Develop and implement marketing strategies to drive lead generation and customer acquisition.

• Create compelling content for marketing materials, including website content, blogs, social media posts, and email campaigns.

• Manage social media channels, including content creation, scheduling, and community engagement.

• Conduct market research and analyze trends to identify new opportunities and optimize marketing campaigns.

• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business goals.

• Monitor and report on the performance of marketing campaigns, using metrics to inform decision-making and optimization.

• Coordinate with external vendors, agencies, and partners to execute marketing programs and campaigns.

• Assist in planning and executing events, trade shows, and promotional activities.

• Maintain brand consistency across all marketing channels and materials.

• Stay informed about industry trends, competitor activities, and best practices in marketing.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum of 3 years of experience in marketing, with a focus on digital marketing and campaign management.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Proven track record of creating and executing successful marketing campaigns.

• Strong writing and editing skills, with the ability to craft compelling and engaging content.

• Experience with digital marketing tools and platforms, such as Google Analytics, SEO, and social media management tools.

• Excellent analytical and problem-solving abilities.

• Creative mindset with a keen eye for design and storytelling.

• Ability to work independently and as part of a team in a fast-paced environment.

• Strong project management skills and attention to detail.

SAFETY EXPECTATIONS

• Compliance with company safety policies, PPE, safe driving, DOT requirements, etc.

ENVIRONMENTAL / WORKING CONDITIONS

• No travel required for this position.

• Indoor office environment.

PHYSICAL REQUIREMENTS

• Ability to perform the essential functions of the position with or without reasonable accommodation.

• Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.

• Frequent use of eye, hand, and finger coordination enables the use of office machinery.

• Oral and auditory capacity enables interpersonal communication and communication through automated devices like the telephone.

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position.