Public Relations Specialist — Center for Instruction, Technology & Innovation (CiTi BOCES), Oswego County, NY

Company Description Center for Instruction, Technology & Innovation (CiTi BOCES) is part of New York State’s BOCES system, created to deliver cost-effective shared educational programs and services to school districts. CiTi BOCES serves students in nine Oswego County school districts, as well as learners and schools beyond the county, through high-quality instructional programs and cooperative services. The organization focuses on preparing students for success in a global economy and partners with districts to help close achievement gaps. CiTi BOCES also offers cultural enrichment, professional learning for educators, and cutting-edge technology services to local schools. In addition, it provides adult education opportunities including GED preparation, continuing education, enrichment classes, and literacy programs, aligned with its mission to “Build Your Future.”

Role Description The Public Relations Specialist is a full-time, on-site role based in Oswego County, NY. This position is responsible for planning, creating, and distributing clear, engaging communications that promote CiTi BOCES programs, services, and achievements to internal and external audiences. Daily tasks include drafting and editing press releases, news articles, website content, and social media posts; coordinating media inquiries; and supporting event promotion and coverage. The specialist will maintain positive relationships with local media outlets, school district partners, and community stakeholders, while ensuring consistent branding and alignment with CiTi BOCES’ mission and strategic goals. The role also involves monitoring communications channels, preparing reports on outreach activities, and collaborating with instructional and administrative teams to highlight student and staff success stories.

Qualifications

• Strong public relations and media relations skills, with experience building and maintaining relationships with local media and community stakeholders.

• Proficiency in writing and editing press releases and other news content, with the ability to tailor messages to varied audiences.

• Excellent communication and strategic communications abilities, including clear, inclusive writing and effective presentation skills.

• Experience with digital and social media platforms for organizational storytelling and community engagement is highly beneficial.

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field is preferred.

• Ability to manage multiple projects, meet deadlines, and work collaboratively with diverse teams across educational settings.

• Strong attention to detail, sound judgment, and commitment to equity, inclusion, and non-discriminatory communication practices.

• Familiarity with K–12 or adult education environments, or prior work with public or non-profit organizations, is a plus.

The ideal candidate will be open to working in Jefferson County.