Digital Marketing R9jVv9V - Content & AI — United States

About The Company

EVP EyeCare is a privately held portfolio company of The Cortec Group, headquartered in Denver, Colorado. We operate a super-regional network of eyecare practices and surgical centers across Colorado, Texas, and Arizona. Our mission is to enhance people’s lives through better vision and exceptional patient experiences. Through our family of practices, including Kleiman Evangelista, ICON Eyecare, and Swagel Wootton, our dedicated doctors and teammates provide comprehensive care at every stage of the vision journey—from routine eye care to advanced surgical treatments. We support our clinical teams with shared resources, enabling them to focus on delivering outstanding care and patient satisfaction.

About The Role

We are seeking a Digital Marketing - Content & AI Visibility Manager (SEO / AEO / GEO) to lead our efforts in digital and AI-driven search optimization. This role is critical in ensuring that patients discover EVP EyeCare practices easily and trust the information they find across all digital platforms. The successful candidate will lead SEO, answer engine optimization (AEO), generative engine optimization (GEO), and emerging AI search strategies to improve organic visibility and patient acquisition. This position requires ownership of website and content strategy, managing landing page development, and creating engaging, clear content for multiple channels. The role involves collaboration with internal teams, regional leaders, and external agencies to execute digital campaigns and optimize local search presence. This is a full-time position based primarily remotely within Colorado, Arizona, or Texas, with occasional travel to clinic locations and regional markets.

Qualifications

• 4-6+ years of experience in digital marketing, content marketing, SEO, or related disciplines

• Strong knowledge of SEO, content strategy, and evolving search technologies including AI, AEO, GEO, and LLM-driven discovery

• Excellent writing and editing skills, with the ability to simplify complex or technical topics into engaging consumer content

• Experience developing and optimizing website content, preferably using a CMS such as WordPress

• Working knowledge of paid search, paid social, and other digital media channels and their integration with SEO/AEO

• Experience with local SEO, business listings, and location-based digital marketing is strongly preferred

• Strong analytical skills with the ability to use performance data and search insights to inform strategy and improve outcomes

• Excellent project management skills with the ability to manage multiple priorities across markets and stakeholders

• Ability to think strategically while also executing hands-on tasks effectively

• Healthcare, multi-location, or complex consumer-service marketing experience is a plus

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred

Responsibilities

• Lead SEO, AEO, GEO, and emerging AI search strategies to enhance organic visibility and patient discovery

• Develop and own website and content strategy, including landing page creation, content planning, copywriting, editing, and ongoing optimization

• Create diverse content across multiple channels including patient education, service lines, physician profiles, social media, and marketing campaigns

• Translate business, clinical, and marketing priorities into clear, actionable content and AI visibility plans

• Manage and optimize local search presence and business listings across Google, Apple, Microsoft, and other platforms

• Collaborate with internal teams, regional leaders, and external agencies to coordinate digital campaigns, content, and creative efforts

• Support regional marketing initiatives, including local promotions, offers, and market-specific opportunities

• Utilize performance data and search insights to identify opportunities and continuously improve results

Benefits

• Competitive base salary range of $85,000 to $100,000, commensurate with experience and qualifications

• Eligibility to participate in EVP EyeCare’s Bonus Program

• Comprehensive medical, dental, and vision coverage

• 401(k) retirement plan

• Paid time off and other employee benefits

• Primarily remote work with occasional travel to clinic locations and regional markets

Equal Opportunity

EVP EyeCare is an Equal Opportunity Employer. We welcome teammates of all backgrounds and are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process. We believe in fostering a diverse and inclusive workplace where all employees can thrive and contribute to our mission of improving lives through better vision.