Digital Marketing Specialist — United States

About The Company

E.V. Bishoff Company operates across four markets: Columbus, Cleveland, Cincinnati, and Pittsburgh. The company’s marketing supports its properties, office spaces, leasing activity, and events across these locations. Through coordinated digital campaigns, creative materials, media outreach, and social media, the marketing team helps build awareness, generate leads, and communicate the value of the company’s properties and amenities.

About The Role

E.V. Bishoff Company is seeking a creative, organized, and analytically minded Digital Marketing Specialist to support marketing lead generation and communications across its four markets. The successful candidate will bring advanced HubSpot knowledge and experience coordinating campaigns across multiple channels. This role combines digital marketing, content creation, website support, public relations, event coordination, and administrative tasks. The specialist will maintain ongoing campaigns while identifying opportunities to develop fresh initiatives and improve marketing performance.

This position is suited to a proactive professional who can manage competing priorities, communicate effectively with internal and external contacts, and use campaign data to inform next steps. The role offers an annual starting salary of $60,000.

Qualifications

Candidates should have advanced skills in HubSpot and experience supporting digital marketing, lead generation, or campaign management. A working knowledge of SEO and SEM, Google Ads, Google Analytics, HTML, and CSS is expected. Experience maintaining websites in Wix and creating or editing floor plans is beneficial. A background in technical or desktop support is also an advantage.

The ideal candidate is comfortable creating marketing materials and working with tools such as Adobe Creative Cloud, Canva, Mailchimp, Microsoft Office, and Google Workspace. Familiarity with social media platforms, email marketing, and contact databases is important. Strong written and verbal communication, interpersonal, organizational, time-management, and analytical skills are required, along with the ability to multitask, solve problems, and manage budgets.

Responsibilities

Develop and maintain a monthly marketing calendar, and create, implement, and monitor campaigns for company properties and office spaces. Manage Google Ads and review analytics to assess campaign activity. Track monthly leads by campaign and prepare reports for the company president. Use contact databases to support sales prospecting, establish leasing leads, and promote property amenities.

Create and distribute monthly marketing collateral, including newsletters, email campaigns, direct mail, brochures, advertisements, postcards, custom maps, invitations, and event materials. Maintain the company’s Wix websites and coordinate the company’s presence on Twitter, LinkedIn, Facebook, Instagram, and YouTube. Create training videos using Adobe Audition or a comparable program and publish them to the company’s YouTube channel.

Coordinate the writing and distribution of press releases and press kits, maintain media contacts, and build relationships with relevant media and bloggers. Support event planning and manage related administrative functions. Create and update databases and the sales board, assist with floor plans, and provide web design, marketing, and public relations support across all four markets. Take on other duties as assigned.

Benefits

The compensation range is $60,000 per year to start, with an hourly wage range of $28.85–$29.81. The benefits package includes a 401(k) plan with company matching, health, dental, vision, and life insurance, an employee assistance program, paid time off, a referral program, and a retirement plan.

Equal Opportunity

E.V. Bishoff Company is committed to providing equal employment opportunities. Employment decisions are made without discrimination based on any status protected by applicable federal, state, or local law. The company welcomes qualified applicants with diverse backgrounds and experiences to apply.