Demand Generation & Digital Marketing Analyst — Dallas, TX

Demand Generation & Digital Marketing Analyst

Reports to: Director, Demand Generation & Growth

Location: Dallas/Plano preferred - hybrid

About the Role

9Cn is looking for a hands-on, proactive Demand Generation & Digital Marketing Analyst to help execute and scale our demand generation programs.

This is an execution-focused role for someone early in their marketing career who wants exposure to the full demand generation engine, including digital campaigns, email marketing, social media, marketing automation, events, account-based marketing, analytics, AI-enabled marketing and Sales activation.

You will work directly with the Director, Demand Generation & Growth, who will set campaign strategy, priorities and performance objectives. Your responsibility will be to turn that strategy into action, building campaigns, managing digital channels, working in our marketing tools, analyzing results and keeping programs moving.

This is an excellent opportunity for someone coming from a marketing or digital agency environment who is accustomed to executing multiple campaigns, working quickly and learning different marketing technologies.

What You'll Do

Digital & Demand Generation Campaigns

• Execute integrated campaigns across email, web, social media, events, webinars and partner marketing.

• Build and manage email campaigns, landing pages, forms, contact lists and audience segments.

• Support campaign setup, launch, monitoring, optimization and reporting.

• Help execute targeted account and account-based marketing (ABM) campaigns.

• Coordinate campaign activities and follow-up with Sales.

• Monitor campaign engagement and identify prospects requiring follow-up.

• Help maintain the campaign calendar and ensure activities are executed on time.

Marketing Technology & Automation

This is a hands-on role for someone who enjoys working directly in marketing platforms.

• Work with tools such as HubSpot, CRM platforms, LinkedIn, GA4, Canva/Adobe and AI tools.

• Build email campaigns, forms, landing pages, lists and workflows.

• Maintain campaign and contact data.

• Assist with lead segmentation and database management.

• Support basic marketing automation.

• Help maintain campaign tracking and dashboards.

• Use Microsoft Copilot, ChatGPT and other AI tools to accelerate research, content development and execution.

• Learn more advanced marketing automation and demand generation capabilities over time.

Social Media & Digital Activation

• Help manage BpB'C organic social media calendar.

• Create, schedule and publish social posts.

• Support executive thought-leadership content.

• Monitor comments, engagement and account activity.

• Identify prospects and target accounts engaging with 9Cn content.

• Support paid and organic LinkedIn campaigns.

• Coordinate social activity around campaigns, events, partnerships and company announcements.

• Track social performance and recommend improvements.

• Help expand employee advocacy and executive social programs.

Audience & Account Research

• Research target companies, industries, decision-makers and buying groups.

• Build and maintain prospect and campaign lists.

• Research target accounts before campaigns and events.

• Help enrich CRM and marketing data.

• Identify relevant company and prospect activity.

• Support account segmentation and campaign targeting.

• Use LinkedIn Sales Navigator and AI research tools to accelerate research.

• Prepare concise account and prospect briefs for Marketing and Sales.

What We're Looking For

Experience

• 1-3 years of hands-on experience in digital marketing, demand generation, growth marketing, social media, campaign execution or related areas.

• Marketing or digital agency experience preferred.

• Experience personally executing marketing activities rather than only coordinating projects.

• Experience with social media, particularly LinkedIn.

• Exposure to email marketing and marketing automation.

• Experience with marketing technology and digital platforms.

• Strong written communication skills.

• Comfortable working with data, spreadsheets and campaign metrics.

Why Join 9Cn?

This is not a role where you will spend your first few years working on one small piece of Marketing. You will have the opportunity to work across demand generation, digital, social, events, marketing technology, analytics, AI and Sales activation, while learning directly from the Director, Demand Generation & Growth.

For someone coming from an agency environment, it offers the opportunity to move from executing pieces of campaigns for multiple clients to understanding how an entire B2B demand generation engine works from strategy through pipeline.