Marketing Director — Fort Lee, NJ

Turn market insights into strategies that shape the future of our immunoglobulin portfolio.

We are looking for a Director, US Marketing – Immunoglobulins to lead marketing strategy and execution across our immunoglobulin (Ig) franchise. This hands-on leadership role will translate portfolio and brand strategies into impactful marketing initiatives that engage specialty pharmacies, ambulatory infusion centers, health systems, and immunology and neurology specialists. You will help develop strategic plans for four portfolio products, with responsibility spanning customer insights, omnichannel execution, commercial analytics, and agency and budget management. Working cross-functionally with sales, medical affairs, commercial analytics, finance, and other partners, you will identify opportunities, prioritize investments, and take ownership of execution to support long-term brand and portfolio growth.

Ideal candidates should reside near Fort Lee, NJ or Raleigh, NC.

What you'll do

• Lead the development and execution of U.S. brand and portfolio marketing strategies and initiatives that support commercial objectives.

• Partner with the Global & US IG Marketing Lead and Marketing Manager to develop strategic plans for four portfolio products.

• Champion product strategy, positioning, messaging, and tactical priorities with leadership and field teams, including specialty and health systems sales.

• Translate market research, customer insights, competitive intelligence, and performance analytics into actionable strategies and investment decisions.

• Lead agencies and external vendors in developing effective omnichannel marketing programs and content on time and within budget.

• Manage assigned marketing budgets, agency relationships and resources, and investment priorities to maximize commercial impact.

• Ensure promotional materials are appropriately reviewed and approved through legal, medical, and regulatory processes prior to use.

• Engage with HCPs, specialty pharmacies, and other customers in support of sales objectives and long-term growth.

• Plan and conduct market research and advisory boards to generate customer insights and strengthen brand strategy.

• Lead key national convention activities and content for assigned products.

• Communicate and present brand strategies and recommendations to leadership and cross-functional stakeholders, building alignment and influencing effective execution.

• Contribute to brand lifecycle planning and commercialization activities for existing products and future pipeline assets, taking hands-on ownership of initiatives from strategy through execution, including launch readiness where applicable.

• Ensure compliance with applicable company policies and procedures.

Qualifications and need-to-know

• Bachelor's degree (B.S./B.A.) or equivalent required; MBA or other continued education desirable.

• 7+ years of U.S. pharmaceutical, biologics, or healthcare marketing experience.

• Demonstrated track record of success developing and executing innovative and insightful marketing initiatives that deliver strong commercial results.

• Experience developing pharmaceutical promotional materials and working within legal, medical, and regulatory review processes.

• Experience with specialty pharmacy and/or infusion products strongly preferred.

• Experience with plasma-derived therapies desirable.

• Ability and willingness to travel domestically up to 50%; international travel may occasionally be required.