Retention Lifecycle Strategist — EMEA

Retention Lifecycle Strategist

Hiring: Retention Lifecycle Strategist for a DTC beauty brand scaling from 8 to 9 figures.

The front end works. The back end has no owner.

Email, SMS, subscription retention, loyalty, post-purchase — all live, all revenue-relevant, all unowned. This role fixes that permanently.

You won't "support retention." You are the back end of the business.

What you'll own:

→ Every core flow — welcome, abandon, post-purchase, replenishment, cross-sell, winback, subscription lifecycle — rebuilt and split-tested

→ The email/SMS campaign calendar, planned a month ahead, including BFCM and Mother's Day

→ Subscription churn: cancel flows, skip/swap, save offers, cadence, root-cause diagnosis

→ Segmentation by purchase behaviour, subscription status and engagement

→ Post-purchase surveys, review mining, loyalty and inserts that feed front-end creative

What you need:

✅ 3+ years in retention, lifecycle or CRM at DTC ecommerce brands

✅ Expert-level Klaviyo across email and SMS

✅ Hands-on subscription churn reduction

✅ Copywriting that sells

✅ Specific numbers you authored — flow revenue, churn reduction, LTV lift. Authorship is verified.

"Was on the team" won't pass.

The package:

💰 5,000–7,500/month

🌍 Fully remote, full-time, US Eastern overlap

📈 Weekly performance reporting, full autonomy on the test agenda

By day 90: email/SMS share of revenue and flow RPM up, churn trending down.

Apply here: ••••••••