Prediction Market Operations (User Growth & Engagement) — Confidentiel, APAC

About the Role

We are the Prediction Market team of a leading global cryptocurrency exchange. Our platform enables users to trade on the outcomes of sporting events and short-term price movements of cryptocurrencies such as BTC and ETH.

Our exchange already has a large and active user base, most of whom have not yet explored prediction markets. This represents a significant growth opportunity.

This role focuses on converting existing exchange users into active prediction market traders, while increasing trading frequency, volume and long-term retention among existing users.

Success will not be measured by the number of participants or rewards claimed. Instead, we focus on actual trading volume generated using users' own funds, incremental trading activity and the additional trading volume generated for every USDT spent on incentives.

Your First Three Priorities

• Build User Segmentation & Target Lists: Work with the Data Analytics team to develop user segments and identify the first batch of target users, including existing exchange users with a high likelihood of adopting prediction markets and recently churned prediction market users.

• Launch a First-Trade Incentive Experiment: Design and launch an incentive campaign with a control group to compare different reward structures and incentive levels. Measure the actual trading activity generated over 30 days before deciding whether to scale, optimize or discontinue the campaign.

• Establish Automated Re-engagement & Event-Based Outreach: Build a structured process for user reactivation and timely engagement. Prepare audience segments, messaging and landing pages in advance to ensure effective outreach during major sporting events and significant market movements.

Key Responsibilities

1. User Segmentation & Targeting

• Work with the Data Analytics team to build user segments based on asset holdings, trading behavior, activity patterns and interest signals.

• Continuously generate actionable target user lists for acquisition, conversion and reactivation campaigns.

• Identify and exclude reward hunters, bot-like accounts and users exhibiting suspicious or quantitative trading patterns.

2. Conversion & Incentive Design

• Design incentive campaigns and user tasks targeting first-time trading, repeat trading and user reactivation.

• Develop reward structures such as trading credits, task-based incentives and tier-based benefits.

• Calculate campaign break-even points and potential reward abuse costs before launch.

• Ensure rewards are tied to genuine trading activity, with mechanisms to prevent wash trading, volume manipulation and other forms of incentive abuse.

3. Experimentation & Performance Analysis

• Establish control groups and clear success criteria for every campaign.

• Define campaign owners, data measurement standards and cross-functional responsibilities before launch.

• Monitor campaign performance in real time and conduct post-campaign reviews based on incremental genuine trading volume, net trading fees and ROI.

• Make data-driven decisions on whether to scale, optimize or discontinue campaigns.

4. User Engagement & Channel Management

• Coordinate in-app engagement channels, including Push Notifications, in-app messages, email, banners, Rewards Center and campaign landing pages.

• Optimize outreach timing and messaging based on market movements, sporting events and user behavior.

• Continuously improve open rates, click-through rates and trading conversion rates.

5. Cross-Business Collaboration

• Collaborate with Spot, Futures, Earn, Crypto Card and VIP business teams to integrate prediction market tasks, incentives and benefits into their existing campaigns and membership programs.

• Establish clear attribution models and cost-sharing arrangements to ensure mutually beneficial partnerships.

• Identify opportunities to leverage existing business traffic and user resources to drive prediction market adoption.

6. High-Value User Operations

• Work closely with VIP Relationship Managers to identify high-volume traders and potential high-value users.

• Develop targeted invitations, exclusive trading incentives and personalized one-to-one engagement strategies.

• Track revenue contribution and operational costs from high-value users separately.

7. Conversion Funnel Optimization

• Review the entire user journey, from receiving campaign notifications to completing their first trade.

• Identify major drop-off points and conversion barriers throughout the funnel.

• Work with the Product team to propose improvements, follow up on implementation and evaluate post-launch performance.

Requirements

• Relevant Experience: At least 3 years of experience in user operations, growth, CRM or lifecycle marketing within cryptocurrency exchanges, securities brokerage, internet finance or the gaming industry. Proven track record of independently owning conversion or retention metrics and demonstrating measurable incremental business results.

• Strong Analytical Skills: Proficient in SQL or experienced in independently extracting data through analytics platforms. Familiar with controlled experiments, conversion funnels and retention analysis. Able to calculate campaign costs, break-even points and ROI.

• Anti-Fraud & Incentive Management: Strong understanding of reward abuse, incentive farming and fraudulent trading activities. Experience designing anti-abuse rules and mechanisms to protect campaign budgets.

• Cross-Functional Execution: Strong ownership and execution capabilities, with the ability to coordinate and drive initiatives across business teams, product, middle-office and data analytics functions.

• Crypto Trading Knowledge: Familiar with cryptocurrency spot and futures trading concepts. Hands-on trading experience is highly preferred.

• AI & Digital Tools: Proficient in using AI tools for data analysis, content creation and workflow automation.

• Flexibility: Able to respond promptly to major sporting events and cryptocurrency market developments, which may occur during evenings and weekends. Participation in team rotations is required.