eCommerce Manager (DTC, CRO focus) — Onward Search, Irvine, CA

Overview

The eCommerce Manager with a CRO focus is responsible for driving digital revenue growth, online merchandising performance, and the overall customer shopping experience across DTC ecommerce channels. This highly hands-on role owns product launch execution, site merchandising, product discoverability, conversion optimization, analytics, and platform operations while partnering closely with Marketing, Creative, Planning, and Development teams. The ideal candidate combines deep Shopify Plus expertise with strong analytical skills, exceptional attention to detail, and a proven ability to execute in a fast-paced ecommerce environment.

Type: Direct hire, full time

Schedule: Regular day hours

Salary: $125,000 - $140,000/hr

eCommerce Manager Requirements

• 7+ years of experience in Ecommerce Management, Digital Merchandising, or related ecommerce functions

• Hands-on experience with Shopify Plus or a comparable ecommerce platform

• Proven success managing product launches, online merchandising, and multi-channel ecommerce execution

• Strong knowledge of product catalog management, taxonomy, tagging structures, metadata, and site merchandising best practices

• Experience with SEO, product discoverability, site search optimization, and ecommerce performance measurement

• Expertise in CRO, A/B testing, conversion analysis, and ecommerce analytics platforms including GA4

• Strong project management skills with experience using tools such as Asana, plus proficiency with Google Sheets, Figma, and cross-functional collaboration

eCommerce Manager Duties

• Own end-to-end product setup, launch execution, catalog accuracy, tagging, metadata, merchandising placement, and launch readiness across all digital commerce channels

• Partner with Planning and Merchandising teams to align site experiences with inventory priorities, demand trends, and business goals across homepage, collection, search, app, and commerce channels

• Optimize product discoverability through SEO best practices, metadata management, site search enhancements, and structured product information

• Develop and execute conversion rate optimization initiatives, including test planning, experimentation, performance analysis, and ongoing optimization of key shopping experiences

• Manage ecommerce reporting, dashboards, funnel analysis, traffic performance, conversion metrics, and KPI-driven recommendations for business growth

• Oversee relationships with external agencies, technology vendors, and development partners while supporting platform enhancements and site improvements

• Leverage AI tools, automation, and workflow efficiencies to improve reporting, operational execution, quality control, and ecommerce performance at scale

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