DIGITAL MARKETING MANAGER (MSSC) — Total Extended Care Services, Livonia, MI

Job Title: Digital Marketing Manager - Michigan Sports & Spine

Location: Metro Detroit, Michigan (On-site with flexibility)

Company: Michigan Sports & Spine

About Us

Michigan Sports & Spine is dedicated to providing comprehensive care for athletes and active individuals. We focus on delivering expert care and rehabilitation services to our community.

Job Description

We are seeking a dynamic Digital Marketing Manager to spearhead our marketing initiatives. This role involves crafting and executing a cohesive marketing strategy that amplifies our brand and drives patient growth.

Key Responsibilities

• Marketing Strategy: Develop and manage annual and quarterly marketing plans to promote services and increase patient inquiries.

• Social Media Management: Oversee social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) to engage our audience and promote our offerings.

• Paid Advertising: Launch and optimize campaigns across Meta, Google, and YouTube to ensure effective retargeting and conversion tracking.

• Content Management: Maintain our content calendar and ensure timely publication across all channels.

• Partnership Development: Cultivate and manage external partnerships with community organizations, sports teams, and healthcare professionals.

• Performance Reporting: Deliver monthly reports on marketing effectiveness with actionable insights.

Qualifications

• 4+ years of experience in digital marketing, with hands-on experience in social media and paid advertising.

• Proven track record of running successful advertising campaigns and managing marketing budgets.

• Strong understanding of integrated marketing strategies and analytics.

• Excellent organizational skills and ability to meet deadlines in a fast-paced environment.

• Bachelor's degree in Marketing or a related field is preferred.

• Previous experience in healthcare, sports, or a related industry is a plus.

What Success Looks Like

• A well-documented marketing plan and content calendar.

• Measurable growth in patient inquiries from digital channels.

• Successful management of community and business partnerships.

How To Apply

Interested candidates should submit their resume and a cover letter detailing relevant experience and achievements.

Join us in helping our community stay active and healthy!