Paid Media Specialist — Remote Latinos, Latin America

About the Company

Our client is a fast-growing U.S. e-commerce brand selling research peptides through our proprietary WooCommerce store. Built around a luxury, premium look and feel, they are investing heavily in performance acquisition to reach customers nationwide and build a loyal, long-term clientele.

Role Overview

Peptides are one of the most heavily restricted categories in digital advertising. We are seeking a true Paid Media Specialist who understands how to navigate policy-sensitive categories, keep accounts healthy, and scale ROAS.

Reporting directly to the founder, you will own our paid acquisition end-to-end: planning and executing multi-channel campaigns, creating high-converting ad assets, managing WooCommerce integration, and turning ad spend into profitable, repeatable revenue.

Key Responsibilities

• Full-Funnel Campaign Management: Plan, build, launch, and optimize paid campaigns across Meta, Google Ads, Microsoft/Bing Ads, TikTok, Reddit, and X.

• Ad Account Compliance: Structure accounts, copy, and landing pages to protect account health and minimize restrictions or takedowns within a sensitive vertical.

• High-End Creative Production: Concept and produce luxury-style static and video ad assets that reflect our brand positioning and drive conversions.

• WooCommerce & Tracking Integration: Maintain accurate pixel setup, Conversion API, UTM tracking, and product feeds to ensure end-to-end ROAS measurement.

• Testing & Budget Optimization: Manage ad spend, run structured A/B tests across audiences/creatives/offers, and scale winning strategies quickly.

• Performance Reporting: Track spend, CPA, ROAS, and revenue, providing regular updates and strategic next steps.

Requirements

• 2+ years of hands-on media buying experience on Meta Ads Manager and Google Ads (working experience with TikTok, Reddit, X, or Bing is a plus).

• Proven track record advertising in restricted or sensitive categories (health/wellness, nutraceuticals, supplements, CBD, or peptides) with a focus on account compliance.

• Demonstrated history of driving verifiable e-commerce sales with positive ROAS.

• Strong portfolio of self-produced ad creatives with a luxury, high-end design aesthetic.

• Working knowledge of WordPress & WooCommerce setup (pixel/event tracking, product feeds).

• Deep understanding of major platform policies and ad compliance guidelines.

• Advanced English fluency (written and spoken) with strong, self-directed communication skills.

Nice-to-Haves

• Direct experience in the research compounds or peptides space.

• Video editing and motion design capabilities for short-form video ads.

• Experience integrating paid traffic strategies with automated e-commerce email flows.

• Background in scaling early-stage e-commerce brands.

What We Offer

• Base Pay: $1,700 – $2,000 USD/month (based on experience) + performance bonuses.

• 100% Remote Work: Work from anywhere in LATAM (aligned with U.S. business hours).

• Direct Impact: Work directly alongside the founder with full autonomy over the paid acquisition strategy.