Direct Response Copywriter - VSLs, UGC & Video Ad Scripts — 8 Limbs Creative, United States

About 8 Limbs Creative

8 Limbs Creative is a performance-driven marketing agency that works exclusively with law firms and attorneys. We develop and execute marketing campaigns designed to generate qualified leads, signed cases, and measurable business results.

Our work is built around performance. We create marketing assets that capture attention, connect with the right audience, and drive meaningful action for our clients.

The Role

We're looking for a Direct Response Copywriter who specializes in video - VSLs, UGC scripts, and short-form video ad scripts for paid social.

This is a video-first writing role. The majority of your work will be scripts that get produced and run as ads on Meta, with some work on YouTube. You'll work closely with our media buyers and video editors to develop new angles, analyze what's converting, and write the next round of tests.

If you've been writing direct response for a while and can hold a viewer's attention past the first three seconds, we want to talk to you.

What You'll Be Writing

We're being specific here because "copywriter" means very different things to different people. Here's exactly what this role produces:

Primary - this is most of the work:

• Short-form video ad scripts (15-60 seconds) for Meta and TikTok

• UGC scripts - testimonial-style, talking-head, and problem/solution formats written for creators to perform

• VSL scripts (3-20 minutes) for lead-generation funnels

• Hooks - written in volume for structured testing, not one at a time

Secondary - supporting work:

• Static ad copy, headlines, and primary text

• Landing page headlines and body copy that match the ad's promise

Not part of this role:

• Email sequences and nurture campaigns

• Webinar scripts

• Long-form sales pages

• SEO articles, blog posts, or informational content

What You'll Do

• Write video ad creative. Produce the scripts above on a consistent cadence across our client roster.

• Research and develop creative angles. Study client practice areas, target audiences, pain points, objections, and motivations to develop messaging that lands.

• Analyze winning ads. Review top-performing campaigns and competitor creative to identify patterns and build new testing opportunities.

• Improve underperforming creative. Work with the media buying team to diagnose whether the issue is the hook, the offer, the angle, or the audience - then rewrite accordingly.

• Develop structured creative tests. Partner with media buyers to test hooks, angles, formats, and messaging variations systematically.

• Brief the creative team. Give clear direction and shootable scripts to video editors and designers.

What You Need

Must-Have Qualifications

• At least 2 years writing direct response copy for paid advertising, particularly Meta Ads

• Demonstrated experience writing video scripts - VSLs, UGC, or short-form video ads (this is the core of the role, not a bonus)

• A portfolio of scripts or ad copy that ran in live campaigns with actual spend behind them

• Ability to explain the strategy behind your creative decisions and speak to campaign performance

• Strong grasp of direct response fundamentals: hooks, offers, audience awareness, objection handling, and calls to action

• Familiarity with paid advertising metrics - CPL, CTR, hook rate, thumb-stop rate, ROAS

• Excellent written English with a natural ear for how people actually speak on camera

• Ability to work Eastern Time business hours with a reliable remote setup

Preferred Qualifications

• Experience writing for law firms, personal injury, or other legal practice areas

• Experience in other high-ticket lead-generation industries such as home services or healthcare

• Landing page copywriting and conversion rate optimization (CRO) experience

• Familiarity with GoHighLevel, Meta Ads Manager, and similar tools

• Experience collaborating with media buyers, video editors, and designers in an agency environment

What We're Not Looking For

To save everyone time, this role likely isn't a fit if your experience is primarily:

• Brand storytelling or editorial writing without direct response experience

• SEO articles, blog posts, or long-form informational content

• Social media captions and community management

• Creative strategy or direction without hands-on writing

• Writing ad copy without understanding how it ties to campaign performance

How to Apply

Please submit all three of the following:

• Updated resume - highlighting your copywriting and paid advertising experience

• Portfolio - at least three video scripts or ads you wrote that ran in live paid campaigns, with performance results where available and a brief note on the strategy behind each