Performance Marketing Specialist — Google & Meta Ads — ITLabz Technology, United States

About The Role

You own the paid budget and the number it produces. That means the campaigns, the tracking that proves they worked, and the honesty to say when a channel is not paying for itself. You will work directly with the design and content team on landing pages, and with sales on what a qualified lead actually looks like — because a cheap lead nobody can sell to is not a result.

What you’ll do

• Plan, launch and optimise Google Ads — Search, Performance Max and remarketing — for a B2B software services audience

• Run Meta campaigns across Facebook and Instagram, including audience building, creative testing and retargeting

• Own keyword research, negative keyword hygiene, bidding strategy and budget pacing across accounts

• Set up and maintain conversion tracking in GA4 and Google Tag Manager, and keep it working after site releases

• Brief and test landing pages with the design team, and run the experiments that decide which one stays

• Report weekly on spend, cost per qualified lead and pipeline contribution — and say plainly when a channel is not working

• Feed lead quality back from sales into targeting, so the account optimises toward revenue rather than form fills

• Keep an eye on LinkedIn Ads and Bing as secondary channels for the US and UK market

What we’re looking for

• Two or more years running Google Ads and Meta Ads accounts hands-on, not through an agency dashboard

• Genuine GA4 and Google Tag Manager skills — you can debug why a conversion stopped firing

• Comfortable with spreadsheets and Looker Studio, and able to build a report someone else can read

• Understand the difference between a lead and a qualified lead, and care about the second one

• Able to explain the reasoning behind a spend decision to someone who is not a marketer

Nice to have

Not required. Apply if the section above fits.

• B2B or IT services experience, especially selling into the US or UK

• Google Ads or Meta Blueprint certification

• Basic HTML/CSS, or experience working directly with developers on tracking

How to apply

Send your CV to with “Performance Marketing Specialist — Google & Meta Ads” in the subject line, or WhatsApp it to Either reaches the same team, and we reply to every application.

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