Digital Marketing Manager — Air Apps, San Francisco, CA

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide

.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the glob

e.

Join us on this journey to redefine resource management—and change lives along the w

ay.

The

Role

As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and convers

ions.

This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximiz

e ROI.

Responsib

• ilities

Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid socia

• l media.Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive

• growth.Conduct keyword research, on-page optimization, and link-building strategies to improve organic search r

• ankings.Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum eff

• iciency.Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing

• assets.Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing str

• ategies.Manage email marketing campaigns and customer acquisition

• funnels.Stay updated on industry trends, algorithm updates, and new digital marketing techn

• ologies.Develop retargeting and customer segmentation strategies to improve user retention and lifetim

e value.

Req

• uirements

Around 4+ years of experience in digital marketing, performance marketing, or growth

• marketing.Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media

• platforms.Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research s

• trategies.Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimizat

• ion (CRO).Knowledge of A/B testing, landing page optimization, and marketing automat

• ion tools.Ability to analyze campaign data and optimize ad spend for ROA

• S and CAC.Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo)

• is a plus.Strong copywriting skills for ad creatives, landing pages, and social media

• campaigns.Ability to work in a fast-paced, data-driven environment with cross-functio

nal teams.

What benefits are w

• e offering?

Apple hardware ecosyst

• em for work.A

• nnual Bonus.Medical Insurance (including vision &a

• mp; dental).Disability insurance - short an

• d long-term.401k up to 4% c

• ontribution.Air Conference – an opportunity to meet the team, collaborate, and gr

• ow together.Transport

• ation budgetFree meal

• s at the hubGy

m membership

Diversity &a

mp; Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences mak

e us stronger.

Applica

tion Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in d

isqualification.

Compensation Ra

nge: $74K - $173K