Manager, Programmatic — Quigley-Simpson, Los Angeles, CA

Summary

Quigley is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, CTV, (DOOH and audio nice to have). The Programmatic Activation Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.

Core Accountabilities

Day to day, this role includes the following responsibilities:

• Provide programmatic thought leadership and execution strategy across agency lines of business

• Develop data and audience strategies for programmatic media plans

• Develop and oversee the execution of rigorous testing plans

• Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels

• Handle daily campaign optimizations and oversee regular campaign pacing and budget management

• Assist in the development of client-facing campaign performance reports, including data quality and insight development

• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

• Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments

• Actively participate in cross-channel/cross-team planning, project management, performance, and service integration

Mastery

• Able to communicate and present work with confidence and clarity

Academic/Educational Requirements

• Bachelor’s degree or relevant experience

Required Skills/Experience

• 2–3 years of direct programmatic platform media buying

• Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)

• Proficiency in Excel (Pivot Tables, VLookups, etc.)

• A passion for everything digital, with an active interest and understanding of online advertising industry trends

• Strong understanding of optimization levers and testing approaches across media buying platforms

• Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team

• Great analysis skills (including quantitative analysis) and confidence in making information-based decisions

• Adept at leading a team and partnering across various departments