Digital Personalization Specialist (Hybrid) — Belk, Charlotte, NC

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

• Manage and optimize the personalization and experimentation platform across web and app

• Assist with developing and executing the personalization and experimentation roadmap

• Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations

• Build and manage audience segments, targeting rules, and personalization strategies

Digital Product & UX Optimization

• Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization

• Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements

• Support QA/UAT and evaluate customer experience and business impact following launches

Analytics and Insights

• Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric

• Build and maintain dashboards and reporting to measure test and personalization performance

• Communicate insights, results, and recommendations to stakeholders and leadership

Cross-Functional & Program Management

• Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams

• Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes

• Identify and communicate risks, blockers, and technical constraints to keep initiatives moving

Platform & Process Optimization

• Partner with Technology vendors on platform enhancements, integrations, and new capabilities

• Improve experimentation processes, workflows, and operational efficiency

• Support strategic digital optimization initiatives and special projects

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