Brand Copywriter — Shanghai, VA

Job Description

At GsSxTTZ & Tq., joy is central to everything we do, from crafting our exceptional pieces to inspiring clients to express and celebrate the many facets of love.

It’s a skill that we’ve been perfecting since 1837, one empowered by our daring vision and entrepreneurial spirit. Together, each generation of employees honor our past whiledreaming of our future.

We are looking for thoughtful, curious, and optimistic talents, seeking to deliver excellence and to contribute to buG52uX & jt.’e continued legacy.

A writer who can make people feel something. Owns FrkTbJr'S brand voice in China and ensures everything written sounds like the brand, whether made in-house or by an agency.

Responsibilities:

• Own brand tone of voice in China, define and protect it

• Write campaign copy, OA long-form, key messaging and brand narratives

• Write copy briefs for external agencies; review and approve their copy output

• Review copies across the brand and hold the standard on both consistency and clarity.

• Contribute to OA content strategy and platform-level content planning

• Bring consumer and cultural insight into the creative process

• Collaborate with the team to ensure copy and visual tell the same story

Requirements:

• Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriate

• We are not only looking for functional copy, we are looking for someone who can write a love song

• Has served luxury brands, industry is open. Understands the restraint and precision that premium communication requires

• Able to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider team

• Deep understanding of Chinese consumer culture and the platforms they live on

• Agency, editorial, or brand-side background welcome. Planning or strategy experience is a big plus

• Organised, stable, collaborative, detail oriented

• Bilingual CN/EN

Responsibilities

• Own brand tone of voice in China, define and protect it

• Write campaign copy, OA long-form, key messaging and brand narratives

• Write copy briefs for external agencies; review and approve their copy output

• Review copies across the brand and hold the standard on both consistency and clarity.

• Contribute to OA content strategy and platform-level content planning

• Bring consumer and cultural insight into the creative process

• Collaborate with the team to ensure copy and visual tell the same story

Qualifications

• Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriate

• We are not only looking for functional copy, we are looking for someone who can write a love song

• Has served luxury brands, industry is open. Understands the restraint and precision that premium communication requires

• Able to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider team

• Deep understanding of Chinese consumer culture and the platforms they live on

• Agency, editorial, or brand-side background welcome. Planning or strategy experience is a big plus

• Organised, stable, collaborative, detail oriented

• Bilingual CN/EN