Digital Marketing Specialist — BYD CENTRAL ASIA OOO, Узбекистан, Ташкент

Role Overview

Responsible for driving regional market expansion and new market growth in Uzbekistan by integrating digital lead generation, refined social media operations, regional roadshows/exhibitions activation, new vehicle launch promotions, and full-funnel customer communication.

The role focuses on continuously acquiring high-quality leads and empowering dealers to achieve sustainable sales growth. Candidates must demonstrate strong adaptability to modern digital marketing trends, including content-driven marketing, social media–based private traffic, data automation, and AI tool applications.

Key Responsibilities

1. Regional Roadshows, Exhibitions & New Vehicle Launch Promotion (Offline × Digital Integration)

• Execute integrated marketing initiatives for multi-city regional roadshows, exhibitions, and new product launch events.

• Work closely with dealers to ensure brand consistency on-site, localized communication strategies, and full sales team readiness.

• Develop and implement pre-event, on-site, and post-event digital traffic and conversion strategies to increase footfall, test drives, and sales conversion.

• Coordinate content creation and distribution during events, including short videos, Stories, live streaming, KOL/influencer collaborations, and media exposure.

• Manage event performance with a results-driven mindset, tracking KPIs such as visitor traffic, lead volume, cost per lead, test drives, orders, and regional conversion rates.

• Conduct post-event reviews, deliver data-driven reports, and build replicable regional growth models.

2. Social Media & BYD APP Operations and Customer Communication Management

• Manage the daily operation of official social media platforms and the BYD App, including follower engagement and brand voice management.

• Establish standardized online customer communication workflows, covering direct messages, comments, form leads, inquiry conversion, and follow-up mechanisms.

• Monitor user feedback and online sentiment, promptly address customer issues, and safeguard brand reputation.

3. Digital Performance, Data Analysis & Growth Optimization

• Manage and optimize performance across social media platforms; monitor full-funnel data (impressions → clicks → leads → test drives → sales) and drive granular optimization.

• Collaborate with digital agencies to ensure efficient execution, content testing, and data feedback loops.

• Manage website content updates, campaign landing pages, online forms, and integration with dealer systems.

• Proactively apply AI and automation tools (e.g., content assistance, data analysis, lead management) to improve efficiency and effectiveness.

Requirements

• Bachelor’s degree or above; majors in marketing, communications, business, or related fields preferred.

• Minimum 3 years of experience in marketing, social media operations, regional marketing, or sales activation.

• Hands on experience in social media account management and customer communication, with a clear understanding of the full journey from content to conversion.

• Experience with exhibitions, roadshows, automotive launches, or durable consumer goods product launches is a plus.

• Strong multitasking and multi-region project management capabilities; high execution ability with effective communication and collaboration skills.

• Highly sensitive to digital marketing trends; willing to continuously learn new platforms, tools, and approaches.

• Native Uzbek speaker, fluent in Russian; English or Chinese proficiency is a plus.