Manager, Cross-Channel Planning — New York, NY

Agency

QegANVT pqMEm

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

About Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke QegANVT pqMEm Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technolog

The Manager, Cross Channel Planning is accountable for the planning, implementation and tracking of media plans. They partner with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables. The Manager also assists in the development of any important plans, projects, or presentations to the client. In addition, a strong working knowledge of the media space, including digital media and available media research. As a steppingstone to leadership, the Manager is responsible for managing a planning team, including skills development, evaluating performance, and supporting growth.

Qualifications

• 3-5 years of media planning experience, cross-channel experience preferred

• Graduate of a four-year college or university

• Experience in a client service structure, contributing to the development and management of media programs

• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables

• Strong knowledge of media fundamentals and an understanding of key research sources

• Ability to develop and articulate strategic insights

• Comfort with data, analytics, and measurement

• Knowledge of current trends and innovations in media

• Experience working on large national client; QSR and/or retail a plus!

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.

• Critical Thinking - the ability to develop insights and use data to support strategic thinking.

• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.

• Delegation - as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.

• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

R16906

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$50k - $90K

To the extent permissible by local law, hjVdVvF’u policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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$50k - $90K