Senior Growth Marketing Manager — Cartersville, GA

Senior Manager, Growth Marketing

dje5b2 CsscNA · Works directly with Ownership · Hybrid (North Metro Atlanta) · Exempt

dje5b2 CsscNA is a nationwide, tech-forward dealer of new and used aerial and construction equipment (~$150M revenue), selling and shipping machines across the country from our equipment yards. We've leaned hard into technology — HubSpot, Shopify and NetSuite are integrated, our data and dashboards are live, and our AI-search visibility is already running. We're not looking for someone to build that from scratch. We're looking for a hands-on marketer who can take what we've built and make it produce — driving our visibility in AI search, and turning our existing demand and data into measurable pipeline and revenue.

This is a lean, hands-on seat — not a department build. You'll work directly with ownership, with a content person at the yards and a technical team behind you. You own the strategy and do much of the work yourself. The person who thrives here is both technical and creative — able to live in the data and the AI-search tooling, and to create and fine-tune clean, sharp content that sells the machine.

The Job, Concretely

You look at our GA4, our live HubSpot marketing, and our AI-visibility scores across ChatGPT, Gemini, and Perplexity — and you drive. You tell us “I did X, Google just changed Y, here's what I'm doing about it” — or you just do it. When something needs to be built (a dashboard, a deeper integration), you scope it and our technical team builds it. You stay ahead of a fast-moving AI-search landscape and bring us the moves, not the questions.

A recent example of the kind of work this looks like: a marketer who partnered with a creator relevant to our space, then converted the engagement on that content directly into tracked traffic and leads. Technical and creative, working together.

What You'll Own

AI Search & Digital Visibility — our #1 priority

• Own and continuously improve our visibility and citations across AI answer engines (ChatGPT, Gemini, Perplexity) and traditional search — AEO, GEO, and SEO. It's already running; you tune it and keep us ahead.

• Win local and 'near me' visibility across our yards, markets, and expansion states.

• Build the content that earns citations: buying guides, equipment comparisons, educational resources, and video.

• Stay on top of new AI-search developments and act on them fast — including protecting our brand presence as new AI platforms launch.

Content & Creative

• Create and direct clean, crisp, on-brand content that sells the equipment — and raise the bar on what we put out across LinkedIn, YouTube, and our channels.

• Set direction for and work hands-on with our yard content person — shot lists, messaging, and authentic, expert-driven content our pro buyers trust (no AI slop).

• Turn brand assets (including our NASCAR presence) into tracked, lead-generating content, and represent dje5b2 CsscNA well where it counts.

• Spend regular time at the yards and with Sales to know the equipment and the customer first-hand.

Demand → Pipeline → Revenue

• Turn our existing inbound demand and 15 years of customer data into qualified, sales-ready opportunities — giving un-worked leads fresh, dynamic touchpoints instead of the same stale outreach.

• Tighten the hand-off to Sales: routing, follow-up, lifecycle, and conversion of the opportunities we already generate.

• Improve website and funnel conversion through testing and continuous optimization.

Run the Stack You're Given

• Operate our live HubSpot / Shopify / NetSuite ecosystem — campaigns, workflows, segmentation, reporting. The heavy integration is done and supported by our tech team; you run and maximize it, and scope what you need built.

• Maximize the marketing tools and AI credits we already pay for but under-use.

• Work with ownership to set priorities and budget, manage outside agencies and keep them accountable, and report regularly on what's working and what to cut.

What We're Looking For

• Real depth in AI search / AEO / GEO and SEO — this is the differentiator, not a nice-to-have.

• Both technical and creative — comfortable in GA4 and a modern CRM (HubSpot, Salesforce, or similar; custom-CRM and NetSuite/HubSpot-integration experience a plus), and able to create and fine-tune content that looks clean and professional.

• 7+ years in growth, demand gen, digital, or marketing operations — hands-on, not purely oversight.

• A builder/doer who stays current on AI tools and uses them to get better, faster output — energized by a lean seat, not by staffing a department.

• Able to be in our North Metro Atlanta footprint (Tucker / Cartersville) on a regular cadence early on — to learn the product, the yards, and direct content — with flexible hybrid thereafter.

• Nice to have: experience building AI agents or automations into HubSpot (or a comparable CRM) — a real differentiator, but something a strong, AI-current candidate can grow into with our team's support.

• Bonus: heavy equipment, industrial distribution, automotive / online vehicle sales, manufacturing, construction, or high-volume B2B; GA4 and GTM.

How Success Is Measured

• AI-search visibility and organic growth — our headline metric.

• Marketing-attributed pipeline and revenue from existing demand and reactivated data.

• Conversion: MQL→SQL, SQL→opportunity, and website conversion rate.

• Content quality and output that drives measurable results — and campaign ROI / budget effectiveness.

Why join: We've made the investments — an integrated stack, AI-enabled marketing, real data, and ownership that moves fast. This is the rare seat where the tools are already in place and you get to make them produce, working directly with ownership with measurable impact on a fast-growing national company.